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The link between social media and business
The link between social media and business
Social media use in business communication
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How to Use Social Media to Find Your Next Employee Looking for a job has changed considerably since the Internet became popular. Employers are using databases to house resumes where they can search keywords to find the right candidate. They also are putting job descriptions online in a number of places. Savvy employers and savvy employees are turning to social media to match prospects. If you want to know how you can use the sites, here are some tips. Focus on LinkedIn and Facebook to recruit new talent. Why is it important to conduct talent search through social media? The answer to this question is the changing thoughts of new generation who is familiar with Internet from their early childhood. Millennials have grown up with technology and …show more content…
Many candidates will still go to your website and apply through your online form. Many will search career sites. And, enough are searching through the social media job sites that you should be listed there too. If you are not familiar with these resources, you might not find the right employee and the candidates might not find you. Figure out what you are hiring. Although social media recruiting is popular, it doesn’t work for all industries. Many hourly jobs are not hired through social media. Those remain the focus on career or general public job sites. Your best bet would be communications, media and technology professionals. These are the people who use social media daily in their fields and understand how effective it can be. You still might want to try social media for your recruitment because you don’t know what won’t work unless you try. Learn how to narrow your search. When you place an ad on Facebook or LinkedIn, you will be able to reach millions, but you couldn’t possibly have that many candidates apply. You have to narrow your focus, so you are reaching only the ones you need. However, the exposure is still necessary because you want the widest field possible to find the best candidates. You won’t have to spend much money to achieve your …show more content…
Engaging with potential candidates also allows you to show off your company in the best light. Business owners know that employees have options. They can be selective on the company. They want to be a good fit for an organization as much as the organization wants to be a good fit for them. The primary aim is to communicate with many people to get attention into your organization. This way, some interested candidates may mention their interest to work with your organization or you can mention to a candidate about a job opening in your company. This way, the recruitment is more interactive and you have a rough idea about the candidate even before the interview. You begin to build that all-important relationship necessary when hiring new
Recruitment strategies for the company will be arranging the group interaction with talented and interested candidates, handpicking the dream candidates, actively searching the profiles of each candidate, attracting the candidates through different attractive offers (Cohen, & Cohen, 2007).
...h social media, the talent agencies in the late 1990’s and early 2000’s turned their luck around. Through social media, the agencies fueled rumors and episodes to shift the power back to their side from the managers, casting directors and movie producers. Ken Slevin, one of the founders and owners of the talent agency CESD, said that social media aided his company’s rise to power in the United States. Because of the use of Facebook, Twitter, Instagram and Pinterest, he has found talent and expanded his company to cover the entire United States of America. One of his agents Mallory Tucker said that social media helps her keep in touch with her clients easily and allows her to connect on a more personal level. Through social media, this connection between agents and their artists should be the catalyst to keep the industry alive and running well for the future.
Since they are hiring the person and not to fill a specific job position, it keeps the people flexible and innovative.
Social networks are increasing dramatically every year. Employers are turning to social networks because it is a tool to screen job applicant’s profiles. According to a survey conducted by jobvite.com (2013), 94 % of employers use social media profiles to recruit job applicants. This trend assists the applicants and recruiters. Job applicants should be judged by their social network profiles because social media give positive image about the candidate, prove the information in the resume, and help to identify if the person fits the culture of the company or not.
Using job postings on job boards will help with candidates they already know and will boost morale of these candidates and improve their engagement. Finding external candidates could use of the internet job websites and social media. Building a quality reputation enhances this process. Use of employment agencies to screen candidates is also useful as well as walk-ins. It is important to recruit a diverse workforce. They need to screen out employees and managers whose values are not people oriented. The managers will offer an application form to collect essential background information, education background, job references and previous supervisors. It must comply with EEO laws such as handicaps. Tests and a validated interviews will raise the quality of employee short
Many believe that social media is essential for being employed for a high paying job, such as a lawyer or doctor, but it’s very far from that.
...ing vacancies. At the same time, organizations such as a 200 bed hospital should prevent their company from becoming homogenous and stagnate. External candidates should not just be recruited to file entry level positions; they should be recruited to file high level positions when experience and qualifications are needed and it is absence within the organization.
The jobs are projected to be opening in abundance as people are discovering more effective ways to use Social Media as a tool for business instead of showing what you are eating that night to your friends and family. With the increase in jobs it will be easier to find one, but it will also be more competitive because there will be so many people trying to get the same job. The article on bls suggests to stay up to date with social media and watch the trends. By doing so you will put yourself ahead of the competition and when you do start the new job you will not be lagging behind because you know how to keep up and you know what is popular and what is not. In the next few years there will be roughly 200,000 job openings for this field, and I would guess that the turnover is large because of how competitive of a field it is, and with this generation being very Social Media savvy there is always going to be someone better than you, so you should keep working to be number
The way future candidates view social media has evolved drastically over the past ten years as technology has evolved. From websites like LinkedIn to Twitter, each website provides a unique opportunity for employers to view a future candidate. According to Media Bistro/Infographic, “92%of companies” use social media as an initial step to recruit future candidates. Another statistic Media Bistro/Infographic provides is that 73% of employees hire using social media and 20% of employers say it takes less time to hire via social media. What do these small statistics mean? Majority of the time if recruiters use social media, it is like an extra step to background checks and screenings before the interviews. Social Media allows for employers to have additional information of their prospective candidate before hiring. These statistics show that employers look at a person’s profile based on the information that is public or accessible; yet the employer uses that decision to hire the future candidate. Based on what a person post, there are heavy consequenc...
External recruitment may contain managerial and professional applicants which are from the Internet, professional journals, business schools, and executive search consultants. Clerical positions can be find in the newspapers. Skilled and trades employees search jobs on the specialized journals or some professional unions. Unskilled employees can only be found in external recruitment. They may referral by some employees or just graduate form colleges.
As a Job Seeker, You Should Care About Your Online Presence Employers ARE Looking for Information Online Could your online presence hold you back from a great career opportunity? As job seekers, we put a good deal of effort into putting our best self forward. We carefully craft resumes and supporting documentation. We arrive at the interview in our best professional attire. Following the interview, we are sure to follow-up appropriately with the hiring manager.
It allows you to establish your name in front of hundreds of thousands of professionals who are just as serious about what they do as you are.
“The overwhelming majority (87%) of recruiters find LinkedIn most effective when vetting candidates during the hiring process — especially those under 45 (90%)” (Jobvite Recruiter Nation Report 2016, (2016), p. 14, Revised). Also, it is very important to research self before applying to jobs especially good jobs to avoid unexpected surprises. When looking for a job, it is essential nowadays to consider self-marketing strategies. Polishing online presence is an important factor in many organizations’ hiring process.
Especially when it comes to younger generations, if you aren’t online, you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and everywhere. If a business hopes to compete in the modern world, having a social media presence is absolutely important.
“Recruiting and Marketing are Top Benefits of Social Media.” HR Focus 87.1 (2010): 1: S1. ProQuest Research Library. Web. 24 Apr. 2014.