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Should employers use social media in the hiring process
Critical analysis of social media on recruitment
Impact of social media on hiring
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Literature Review
The firm’s efforts in promoting its image and brand inside the organization as well as outside the organization is represented by Employer branding. The distinct and clear image of the firm and its brand make firm valuable in market full of high potential and high performing talent. The leaders and senior executives have recently shown huge amount of interest in employer branding. The research carried out is related to the upcoming methodologies of employer branding. It focuses on shift in branding strategies from advertisements to the more practical and innovative ways similar to using social media as a source of branding. It also discusses relationship between organizational career management and employer branding and the correlation between different factors which leads to branding of the firm. The results show that the different factors related to branding of the firm especially at university level like growth opportunities, work-life balance, global exposure, pay-scale grid are not very much linked with each other, however they are responsible for creating the brand image in the applicants’ mind. (Backhaus & Tikoo, 2004)
The internal marketing concept specifies that an organization’s employees are its first market. Themes such as ‘internal advertising’ and ‘internal branding’ have recently entered the marketing lexicon. One component of internal marketing that is still underdeveloped is ‘employer branding’ and specifically ‘employer attractiveness‘. Employer attractiveness is defined as the envisioned benefits that a potential employee sees in working for a specific organization. It constitutes an important concept in knowledge intensive contexts where attracting employees with superior skills and knowledge...
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Nigel Wright Recruitment Report (http://www.nigelwright.com/Assets/Documents/TheImpactofSocialMediaonRecruitment.pdf)
Pierre Berthon, Michael Ewing, & Li Lian Hah, (2005). Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), pp. 151-172
Turban, D.B. (2001). Organizational attractiveness as an employer on college campuses: An examination of the applicant population. Journal of Vocational Behavior, 58, 293-312
Williamson, I.O., King Jr. J.E., Lepak, D., & Sarma, A. (2010). Firm Reputation, Recruitment Web Sites, and Attracting Applicants. Human Resource Management, Vol. 49, No. 4, pp. 669-687
Yüksel, C.A., & Tüzüner, V.L. (2009). Segmenting Potential Employees According To Firms’ Employer Attractiveness Dimensions in the Employer Branding Concept. Journal of Academic Research in Economics, pp. 47-62
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
Recruitment questions for large operational startups include, what are the jobs, how is the employment market today, what is our competition locally providing, how can we get the best talent and finally how to do we retain them. The challenge for the Borgata was multi-faceted, a tight labor market in the surrounding area, a small local population of 40,517 of which only 63% where capable of working and the need for 5000 workers to staff the hotel in short time. (US Census Bureau. 2012). To compound the challenge the quality expectation was high, the “best of best” was required. Once applicants were enticed to apply and applications were received, the question became how do quickly identify the candidates to a manageable qualified number? How do we ensure the interview time is appropriate and effective for unto a hundred different job descriptions? To begin this monumental task of recruiting applicants, screening quickly for the appropriate criteria research must be conducted. Development of strategic hiring plans, tasks assigned to appropriate individuals and accurately executed with a c...
• When members of the organization perceive the attractiveness of the organization as a high degree,
[5] Nandan, S. (2005) An exploration of the brand identity-brand image linkage: A communications perspective, Brand Management. (pp 264 – 278)
Roberson, Q. M., Collins, C. J. & Oreg, S. (2005). The effects of recruitment message specificity on applicant attraction to organizations. Journal of Business and Psychology, 19 (3), 319-339).
A commonality among Fortune 500 companies is they can be recognized by their corporate brands and product brands. Branding offers companies an edge over the competition and provides advantages to both the company and the customer. Ferrell and Hartline (2014) identified the advantages of branding as:
In today's politically correct climate, we are not to give any credence to the fact that people discriminate against others because of their appearance. Unfortunately, in this politically correct world, perception is reality. Corporations of all sizes “spacious and small” conduct an extended process to build a company's image and establish a satisfactory report with its customers. They also spend millions of dollars each year planning how to protect that image. Therefore, it is vital for employees and managers alike to be aware at all times to uphold their professional image because their image projects the image and success of the companies they work for. Equipping first-time work force entrants and existing business men and women with knowledge of this topic are essential, because provided is the do's and do not’s of constructing and maintaining a professional image to ensure their individual success in the job market.
McKeown, J. (2002) states that, “Effective retention begins before the hire- in tour recruitment literature, of course, but also in corporate and product literature, advertisements (for recruitment and for sales), press releases, product branding, company image, management reputation, and a myriad of other messages that your organization puts out into the marketplace about what it is, what it does, and how it does it.” (p.20). It is well known that in order for companies to gain that competitive edge they need to offer something that the other companies in their market are not offering in order to attract and retain top talent. The second way is by helping the company raise morale and job satisfaction. WorldatWork (2007) notes that according to a 2004 Overworked in America Study, that employees were less likely to feel overwhelmed if they had jobs that afforded them the chance to continue their education.
This essay helped you to evaluate your company image. It presents invaluable resources on maintaining a professional image as well as how to apply them usefully in your company or business.
Since more than 25 years the idea of internal marketing has been discussed in a wide range of the academic literature. The confusion has been further increased several practitioners and researchers over the years as there is a great confusion about its exact definition but today IT is described as activities, actions and managerial directions an organization tool to attempt and inspire and generate employee and other shareholder to support programmes and processes that can help organization to achieve their goals and objectives. As we look its relatively short history, internal marketing has developed along three separate and distinct tracks. The early method suggested by Berry in the 1970 as he was working in the area of services marketing, he developed the idea that people were the most common classification for service delivery and their actions had a major impact on customers relation and retention. Later in the 1980, Gronroos introduced Scandinavian idea into internal marketing. He, Gummenson and other practitioners argued that the employee was an important part of overall product or service delivery comparison developed by marketing firm. Gronroos proposed that every employee should be trained as marketer- that’s include cross-selling or working with the customer retention skills that would enable them to build a good customer relationship management. The stability of the firm what is considered...
Recruitment is defined as a set of organizational actions that provide a pool of candidates for the objective of filling vacancies (Peters, Greer, & Youngblood, 1997). In other words, recruitment is the human resource management practice that establishes different sources to attract potential employees who have attributes and abilities that will permit the social institution to accomplish its goals (Myers, 2003; Peters et al., 1997). Effective recruitment consists of accurate planning, strategy development, well-designed recruitment actions, and evaluation of previous recruitment strategies (Noe, Hollenbeck, Gerhart, & Wright, 2013). Similarly, personnel policies, recruitment sources, along with the characteristics and behaviors of recruiters have an impact on recruitment success (Noe et al., 2013). It is also claimed that institutions prestige, which is influenced by customers, the public, and the competition impacts the success of this HRM practice (Myers, 2003).
Nowadays, many companies using the re-branding strategy of corporate marketing and build strong corporate brand to increase their competitive advantage between other companies such as Google, Mazda, LG, Zara and more (Punjaisri & Wilson, 2007; Temporal, 2010). Thereby, internal branding is a good strategy to increase a company’s competitiveness, especially in service industries (Raj & Jyothi, 2011). It is because a service industry almost has a closer relationship between customer and employee and customer’s impression of the brand are influenced by the employee who they connected with (Leberecht, 2004).
In instances of associate weight, a worker intends to join a surely understood organization. This could be accomplished by brand building, which draws in the right ability and helps in maintenance
Corporate Communication is gaining immense importance in today’s changing times. In the digital age, the biggest challenge for an organization is to remain consistent across traditional as well as new media. Corporate identity management imparts consistency to an organization’s messaging and gives it a personality (emotional, friendly, reliable, trustworthy, simple etc.). Also, Corporate Brand defines the firm that will deliver and stand behind the offering that the customer will buy and use. The corporate brand has access to organizational as well as product associations and represents the organization that stands behind its products. While corporate identity heavily
Early on in the twentieth century, when mass marketing and production became commonplace, company branding allowed consumers to identify with a company. The consumer made a one sided personal relationship