The Importance Of Social Media In Human Resource Management

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1. Introduction
Kaplan and Haenlein (2010: 61) define social media as “a group of internet based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content”. In addition Mayfield (2008) mentioned the distinguishing features of social media include participation, openness, conversation, community and connectedness, as compared to traditional media which only deliver content, whereas social media promotes active user participation (Allen & Overy, 2012).
Grahl ( ), founder and president of Out:think categorises social media into six main types, being social networks (facebook and linkedin), media sharing (YouTube and Instagram), microblogging (twitter), bookmarking sites (delicious and StumbleUpon), social news (dig and reddit) and blog comments and forums (blog topic discussions).

2. Social Media as a Mechanism for Engagement for leaders
In the human resource management, social media usage may provide leaders with a basis for …show more content…

Most importantly is the ability of social media to provide the collaborative learning environment, whereby professionals, employees and collegues can collectively deal with challenging situations experienced in the work place where ever they are situated (globally, regionally) and contribute in sharing solutions to resolve issues while connecting procedures to practice (Boshoff and du Plessis, 2008; Brown and Duguid, 2000; Cairncross, 2001, p. 132; Davenport, 2001, Orlikowski, 2002). Furthermore social media serves as an excellent complement to other internal communication tools and management practices. Groysberg and Slind (2012) mentioned the impact that social media has on leadership is for employees to voice their concerns and participation will improve

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