Dog Food Case Study

United States dog owners spend billions on dog food. There are people who make food for their dogs from scratch but they are the minority. In the modern world most families do not have the time to do this so dog food production is a major industry.

Cheap dog food normally contains a higher percentage of by-products and fillers with less meat. There is disapproval among certain groups of these ingredients. Expensive brands use higher quality components such as lamb. The ingredients should be showed in descending order by amount of product used.

It is a good idea to buy name brand products those businesses has invested in research to include the right ingredients in their merchandise. Off brands may be cheaper in the store but buying a greater

quality food may get a pet the best nutrition.
Controlling pet's portions is also important to maintain good long term health. Obesity among pets is not a laughing matter. This allows a consumer to afford the slightly more expensive product while preventing vet bills in the future.
One of the top brands available at the grocery store is Iams.

The business focuses on both cats and dogs. They also have food mixed by the animal’s nutrition requirements for different ages and breeds. There formulas are compiled by nutritionists and veterinarians. Paul F. Iams built his company with a weight on nutrition to provide qualities that other brands were missing. Iams now provides original and nourishing pet food.

Beneful brand dog food came out in 2001. The company had a marketing campaign based on nutrition as well as presentation. Beneful introduced a food in packaging that would preserve freshness while providing smaller kibble. Beneful only produces dog food and snacks. In 2005 the company made dry food featuring soy as the protein foundation instead of meat.

Beneful works in conjunction with The Association of American Feed Control Officials to make sure that its foods are all safe and nutritious. They also follow USDA and FDA guidelines to help promote proper nutrition and safety of their products. Make sure to store pet food properly and if it does not look right do not use it. This company is dedicated to making pets lives happier and healthier.

Then you have an alternative to the main stream brands Happidog makes vegetarian dog foods. Happidog is one of the first companies to start with vegetarianism as a goal. The company produces dog food with grains and soy not using meat or artificial preservatives. This food has

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