Pets, Inc. may argue parody under 15 U.S.C §1125(c)(3)(A)(ii), to assert that they have not impaired the distinctiveness of Chapels mark, parody is not a complete defense under Trademark Dilution due to Pets, Inc.’s use of the mark as its designation of source i.e. as its trademark. In prior cases regarding parody, the court has adopted different statutory interpretations. In Harley Davidson, Inc. v Grottanelli, 164 F.3d 806 (2nd Cir. 1998), the defendant like Pets, Inc., admitted to purposively creating an association with the plaintiff’s mark, the wordings used by the CEO of Pets, Inc. are not as explicit as that of Grottanelli, however, he clearly states that he designed Petpel No. 13 to evoke fun of Chapel. His statement …show more content…
makes his intention undisputed and so it is safe to assume that he intended to create an association between the two marks. The Court in Harley Davidson Inc. 164 F.3d 806 (2nd Cir. 1998), held that it was not a successful parody as the evidence showed that it did not comment on the plaintiff’s mark but used it to ‘humorously promote his own product.’ However, this is not the situation in the current case, as there is no proof that the defendant is ‘palming off’ the plaintiff’s mark. However, it may be argued that in using a substantially similar mark, the defendants have created a likelihood of confusion, which will consequently cause irreparable harm to the plaintiff. This is a tricky argument as the courts have taken different factors into account. The case that the defendant can be expected to rely upon to argue parody successfully is Louis Vuitton v Haute Diggity Dog, LLC, 507 F.3d 252 (4th Cir. 2007), the court held that if the mark is famous (strong and distinctive), a parody of it would increase its sales and success as it enhances its distinctiveness. A parody of the mark will emphasize on its unique source. The court also stated, that there was no likelihood of confusion because Louis Vuitton did not sell dog toys, there was no evidence via extrinsic means i.e. surveys to prove confusion and there was a difference in the prices which further denoted the source of the product and prevented confusion. The court in its obiter dictum held, that if the defendant used the ‘actual mark’ of the plaintiff, in doing so it could dilute the mark regardless of whether it was confusing, in competition with the plaintiff or had caused it injury, furthermore, it stressed that the mark used by the plaintiff was partial and imperfect. The facts of the current case could be argued to fall within the obiter dictum decision which has been further echoed in Anheuser-Busch Inc.
v. VIP Prods., LLC 666 F. Supp. 2d 974 (Mo., 2008) Anheuser-Busch makes a distinction between confusing and non-confusing parodies, the latter being protected as a parody. The important factors in the case were that the price point of the products was the same, they were directly competing goods and the survey showed that there was a level of confusion (30.3% were confused), in addition, consideration was placed on irreparable harm caused by the defendants use of the mark, the priority lay with the first to register the trademark, lastly the District Court considered public interest, i.e. whether the public was deceived. Similarly in Starbucks Corp v. Wolfe’s Borough Coffee Inc., 588 F3d 97 (2d Cir. 2007) the court distinguished Louis Vuitton S.A. v Haute Diggty Dog, LLC, 507 F.3d 252 (4th Cir. 2007) by holding that if (as in the Louis Vuitton case), the mark is used in non-competing goods, the defendant conveyed that it was not the source of the plaintiffs product and if the actual use of the mark does not impair the distinctiveness of the plaintiff’s mark there may be an argument in favor of the defendant, however, if the defendant’s humor is not conveyed to the public, and does not increase the public identification of the plaintiff’s mark with its mark it will fail to establish
parody.
Though Ira C. Herbert was correct that Coca-Cola had used the phrase “It’s the real thing” before Grove Press, Richard Seaver’s response was more persuasive. Herbert’s letter was formal and dry, while Seaver’s adopted an ironic tone to degrade Herbert’s case. The combination of appeals present in Seaver’s letter, when compared to Herbert’s reliance primarily upon logos, construct an argument that is
Edward O. Wilson, the writer of this satire, writes about the opinions of two disagreeing sides to demonstrate the unproductive nature of these litigations. To do this, the author writes in a horatian manner and uses instances of exaggeration, parody, incongruity, and irony to help him convey his message that these arguments are pointless. The well distributed use of these strategies allows the writer to efficiently illustrate and mock the unproductive disagreement of these two groups of people.
A competitive product in the industry is PetChatz, a device which contains a screen and can be installed on the wall. The pet owner can talk and see their dog through the screen, and release treats or a comforting sense through the device by clicking on an icon.
Parody: a piece of work that exaggerates a person, song, or film in an amusing way
...n all across America. For example, the film Galaxy Quest and Star Wreck are both parody films based off Star Treks fandom (Star Trek). Even though they were intended to making fun of the idea of the show, it had gained enough popularity and stardom that the directors and writers of the film felt that making fun of the
People will need to understand the reality that is behind the fashion that we have become a part of and don’t falter with choices you might have made in past decade or so not knowing for past century where it originated from initially. We are not very impressed with the past when parody was just a common thing people adopted without more innovative understanding you need to put in as a solution to old fashion and drowsiness that was common then.
This is what some artist dread the most because they could have heard or saw something in their past and then not have thought anything of it. Then when it comes to them writing or painting or making music they come up with this grand idea that they have when really they are just sub-concisely remembering something they have already heard or saw and putting their name on it. In the article he takes about the show, The Simpsons, and goes into details about one of their episodes. “An argument over the ownership of the animated characters Itchy and Scratchy rapidly escalates into an existential debate on the very nature of cartoons. “Animation is built on plagiarism!” declares the show’s hot-tempered cartoon-producer-within-a-cartoon, Roger Meyers Jr.” Without the making of some shows they would not have sparked interests into other creative minds do take that idea and turn in it into their
When dealing with appropriation of name and likeness there are many defenses that can be taken into consideration throughout the process of a case. The nine different defenses you can use for appropriation are ne...
According to many critics (Poirier 1968; Bradbury 1980) parody is one of the most important forms and tropes of the twentieth-century literature. Not only parody, but also irony used in popular genres point out, on the one hand, the exhaustion of traditional
...sponsible for things in fan fics and to make a reliable product or in this case a decant work. Most fan fiction authors are steadily fighting against copyright new law. But fanfiction does not violate copy right law if the fan fiction has the right disclaimer. They also forget that the piece is listed under fan fiction in thus it is obviously not written by the original author. In the words Lev Grossmen of “fan fiction is what literature might look like if it were reinvented from scratch after a nuclear apocalypse by a band of brilliant pop- culture junkies trapped in a sealed bunker. They don’t do it for money. That’s not what it’s about. The writers to write it to put it up online just for the satisfaction. They’re fans, but they’re not silent, couch bound consumers of media. The culture talks to them, and they talk back to the culture I it own language.”
This classification is tumultuous as well. Parody usually holds a playful tone, but can potentially be critical when the representation being mocked is associated with satirical critique. From this clip it appears as if the dark comedy is satirically criticizing the object of infomercials – and even their futility – but without the larger context of Kentucky Fried Movie as a whole it is difficult to determine whether or not this is meant to be part of a larger satirical
The SNHU Pet Supply Store has successfully met consumer needs for pet food, toys, and other pet related items for the past ten years using online and traditional brick and mortar channels. Recognizing that their customer need and wants are changing, the SNHU Pet Store will expand into the all-natural pet food market for dogs and cats with an exciting new product, named Farm to Bowl. This product is made from organic, locally sourced meat and vegetable ingredients, and is intended to meet the changing wants, needs, and desires of today’s consumers for socially responsible and healthy food options for their pets. The initial target market will be upper-middle class, childless dog owners who consider their pets part of their active family. Therefore,
The case of Hustler Magazine v. Falwell is an outstanding example of establishing Judicial Review for the benefit of American citizens who wish to share ideas, opinions, and other forms of speech with one another through media. Television shows such as South Park, the Simpsons, and Family Guy have the case of Hustler Magazine v. Falwell to thank for establishing a standard in media law that proves parody can be a phenomenal way to both entertain and enlighten viewers with ideas thought up by the shows writers and creators. At the time, the most surprising part about this case was not the advertisement itself, but the fact that the 1st amendment and the right to parody protected such an advertisement from any type of consequence that resulted in breaking the law. Yes, Falwell did receive compensation, but it was not because Hustler Magazine or Larry Flynt did anything more than hurt his feelings and reputation. To be compared to an event of today, the uncountable uses of Donald Trump or Hillary Clinton in media today can not be proven as defamatory of breaking the 1st amendment because of the strong rules of protecting opinion of the American citizen, which comes as a right thanks to the Bill of Rights. The case does show a flaw on the American
In the case of McDonald’s advertising the texts used are effective. They have contributed in attracting targeted clients to the company. The wordings are aesthetically pleasing and successful at getting the consumers to buy the product. The phrase ‘I’m Lovin’ it’ which is used in one the advertisements, indicates a piece of advertising that is particularly striking. According to Cross “propagandas is simply a means of persuasion”, which they have applied that to their place because it is evidently an artistic expression, yet is trying to sell something to the consumers.(Cross,149) The company has had to face are numerous. The company has been involved in quite a number of lawsuits, most of which entail trademark disputes. MacDonald’s has threatened many food production industries with legal action unless the companies drop their trading name.
"Difference Between Parody and Satire | Difference Between | Parody vs. Satire." Difference Between Similar Terms and Objects. Web. 13 May 2011. .