Direct The Rider Analysis

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The first chapter outlines an approach to promoting behavioral change that will be expanded upon throughout the rest of the book. It introduces this approach by outlining three facts about change that many of us would not know or find to be surprising. The first is what looks like resistance is often a lack of clarity. The second is what looks like laziness is often exhaustion. The third is what looks like a people problem is often a situational problem. Chip Heath along with his brother Dan Heath believes in a basic three-part framework when it comes to behavioral change. Direct the rider, motivate the elephant, and shape the path. When used the right way this framework can be very important to individuals who want to make changes in their

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