Nascar Swot Analysis

The day that nascar was officially formed was February 21, 1948. However, long before that bootleggers from the south would soup up their cars. They did that because alcohol was banned and they wanted to be able to consume and produce alcoholic products without getting caught by the law. Therefore, they made their cars faster than the police. A marketing activity is a way that a company builds brand awareness. For example, a few marketing activity that nascar utilizes is their website and their apparel they sell. Their website offers a way for the fans to become more informed when nascar events will take place and where. fan apparel helps nascar when fan buys a certain shirt or object it allows their sponsor to be advertised more around the country. In nascar 63% of its fans

While 29% of nascar fans make less than 30,000 dollars a year. The geographics of nascar is that 40% of their race tracks are in the south and just 15% are in the northeast so their biggest market is people in the south. The SWOT of nascar is that one of its strengths is that it has less risk than it’s competitors do to the fact of the amount of research that goes into the car to keep the drivers safe. For nascar their biggest treat is formula racing because they race all over the world rather than just in the U.S. However, their biggest threat inside america is indycar racing the reason that they are such a big threat is because people that watch indycar are most likely excited that indycars go fast and that rather than just racing on oval tracks they also race on street tracks. One major weakness of nascar is that they are only in the U.S. and they have little fan base in foreign countries. Some of nascars biggest opportunities is that if they were able to go and race in other countries that would provide them with other sponsors and fans outside