Daycare Executive Summary

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Executive Summary

This daycare is a full service child care and development business, it cares for children from the ages 18 months to 5 years old. This daycare will be focusing on the upper end of the childcare market, we will be focusing on two income professional parents. These self-motivated parents are very often keen to get their children to best care, in order for their children to develop and grow, these parents are usually will to pay more money for this service.
Through dedicated training for the support team and advanced learning arrangements, this daycare is cutting-edge when it comes to child development. This program has a uniquely designed facility and also has a low teacher/student ratio which guarantees top of the line …show more content…

This daycare will use this information and continue to research who is served, what their needs are, and how we will would best communicate with them.

Market Analysis

2010 2011 2012 2013 2014
Potential Customers Growth CAGR
Two income professional families 9% 14,000 15,080 16,257 17,540 18,939 9.00%
Total 9.00% 14,000 15,080 16,257 17,540 18,939 9.00%

Market Needs

This daycare will provide Elizabethtown parents with a child care facility that exploits a refined development system for learning. This daycare will achieve the pros below which are significant to the customers:
• Selection: An ample package offering of child care and knowledge growth for children aged 18 months to five years old.
• Accessibility: The business will be located in the center of town and will be open from 6 AM-7 PM
• Customer service: To ensure that the customers are happy with the service, treating the client as they were one of the most important customers the daycare has, will be trained to the care takers.
• Competitive pricing: The pricing will be more than competitors but will be reasonable compared to the services …show more content…

This creates demand for a basic childcare service but at the same time it creates a demand for a higher level service such as child development. Since the parents are spending less time with the children, the parents have less and less time to help develop their children. In recent years the demand has been moving further from basic childcare and closer to a more sophisticated care for their children. This will benefit us because our childcare system will be focusing on the development for these

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