Customer Service

Customer Service

Customer Service is the employee's of an organization giving

customers what they want. They need to provide the right products and

the right service to all the customers and potential customers.

The organization and its individuals provide products and services to

meet the expectations of its customers. Customer Service applies to

all types of customers, these include; individuals, groups, people

from different cultures and people with specific needs.

Customer service is important to the organization for the following

reasons:

Effective customer service promotes:

Ÿ Customer Satisfaction

Ÿ Job satisfaction of staff

Ÿ Repeat Business

Ÿ Recommendations

Ÿ Increased Profits

Ÿ Safe and Secure Environment

Poor Customer Service leads to:

Ÿ Falling of sales

Ÿ Customer Complaints

Ÿ Low Staff morale

Ÿ Reduced Profits

For this assignment in Customer Service, the organisation I have

chosen to study is Hollywood Bowl.

When I first arrived at Hollywood Bowl, my first impressions were that

it was situated in a clean, bright area. The main sign was in very

bold and bright colours so that it would stand out and give the

impression that it was a fun place for the whole family.

Hollywood Bowl is built in a leisure park, known as Teesside Park,

this also helps attract more customers as thousands of people visit

Teesside Park each day, as there are other activities to do here such

as shopping, going to the gym, eating out and the cinema. These other

activities attract a wide variety of people, who then often come along

to use Hollywood Bowl as an extra activit...

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...sary cleaning

took place. The lanes and floor are also checked very often, to make

sure no food or drink has been spilt near the lanes as this can cause

accidents. The fire alarms are also regularly checked, when they do

this they put out a message over the tannoy to ensure all the

customers know what is happening and no un-necessary disruption is

occurred.

My overall Impression of Hollywood Bowl is that it is a very well run

and organised business. All members of staff seem to know what they

are doing and seem very happy and polite, which is good for the whole

image of Hollywood Bowl. The bright and vibrant colours and the

enthusiastic atmosphere created by the members of staff also makes you

feel very welcome within Hollywood Bowl, from the moment you step

through the door to the moment you step back out again.