Commercial Analysis Of Windex: The Story Of Lucy

Windex: The Story of Lucy

As a child, I always dreamed of growing up. I was eager to have the freedom to make decisions for myself, as well as coming and going as I pleased. I would often fantasize about being old enough to get a job, so that I could buy my own things whether it be toys in my mere ages or purchasing a car once I became of age. Growing up and growing old is inevitable. Although now that I am older, I most certainly wish I was a carefree child again. Contrary to belief most children that become pre-teens, then teenagers & later young adults don’t consider our parents regards for us growing up. We never correlate to how they feel about their children growing up right before their eyes until we become wise adults. This commercial’s catchphrase , "What's between us, connects us," insinuates connections to the window, precisely the glass that was being cleansed by Windex. In the opening scene of the advertisement, the affectionate father first glances

This commercial was most certainly a tear jerker. The purpose of this ad I understand that one of the slogans the Windex brand prides itself on is “Sparkle” I just couldn’t make out that this was in fact a Windex commercial until the end of the advertisement when the Windex script appeared upon the screen. The commercial advertisement did a fantastic job catching the attention of its audience, from seeing the statistics of how many viewers the ad had received and the vast amount of comments about the commercial being beautiful. So I would say the commercial was successful and effective capturing the targets attention. I believe that this commercial although not heavily shown until the end, that this commercial was for Windex, will draw many people to go out and buy the product from solely being touched by this commercial