Cola Wars

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Recommended: Coca cola vs pepsi compare and contrast essay

Emily N. Gehring
Mrs. Lesa Bartel
9th grade English
15 April 2015

In 1886 the brand of “Coca-Cola,” was released to Americans which would change the face of the beverage business as we know it today. Little did they know that in the next following years they would have the largest competitor in the beverage industry trailing right behind them, Pepsi. With both sodas tasting the same it was a race to see who could get to the finish line first or in this case get their product to sell faster, this began the takeoff of the Cola Wars. The production of Coca- Cola and Pepsi are relying on their source of advertising and competition, the Cola War shows just how much each of these competitors wanted to win.
Coca-Cola was developed in 1886 …show more content…

It was a blind taste test where a person would drink a small amount of Coca- Cola and then Pepsi, or vice-versa, and would choose which product tasted better (History of Coke vs. Pepsi War). The winner of this challenge was Pepsi, having more consumers like their drink better, this was a huge step for Pepsi because they had always been a few steps behind Coca-Cola but now they had finally taken the lead. The war was taken to “space,” when both Pepsi and Coca-Cola were taken aboard a rocket in 1985 (History of Coke vs. Pepsi War). These sodas failed to impress the astronauts and therefore neither side won this battle. The final step in the “war,” was the new type of Coke called the, New!Coke which had been developed in 1985, the soda was tested and proven to taste better than Coca- Cola and Pepsi which they thought would help their sales go up (History of Coke vs. Pepsi War.) The product was released, but consumers did not like it at all, therefore Coke went back to their original recipe and changed the name back to the Coca-Cola classic. This launching of the “Pepsi Challenge,” proved that Pepsi did win the “Cola War,” because Coca- Cola could not develop something new that would beat the marketing ideas of Pepsi. Many believe that the war is still going on today which is very true that they are still competing against each other but not like the period from

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