Coke Zero Essay

Question 1

A Diet Coke consumer is seeking a sugar free product in order to lose or maintain a certain weight. The Diet Coke drinker may also have a health restriction on sugar. Diet Coke will market its drink to women, which according to the textbook make up 85% of purchase of consumer goods, who want to lose weight. It will most likely target all ages about teens, all races and all income levels. A Coke Zero consumer is similar to the Diet Coke consumer but prefers a less artificial sweetener taste. Coke Zero will market its drink to the non men who want Diet Coke benefits without feeling girly. It will also target younger consumers who want zero calories but a real cola taste. Diet Coke Plus is for the consumer who not only eliminates sugar from the diet but also desires

Marketing for this drink will target adults who are more concerned with health and an aging body. These adults will most likely have kids and grandkids and living longer for their family is a concern. The product may also target higher income adults since the product is priced higher. Coca-Cola Blak is for the consumer who wants a refined tasting cola with the character of coffee and perhaps more caffeine. Since this product is priced higher, it will also target higher income and older adults who like refined products over young, hip products. Full Throttle Blue Demon is for the consumer who needs more caffeine than regular soda and perhaps more flavor than a common energy drink taste like Red Bull. The marketing may target men, specifically those who work long, hard hours. The margarita flavor may warrant marketing for Hispanic consumers. Marketing may also go after Tweens, specifically boys who play sports or x-games