Chromecast Case Study

1499 Words3 Pages

DESCRIPTION AND HISTORY
Google (2016) defines Chromecast as a media streaming device that plugs into the HDMI port on your TV. This device can then stream pictures, video, and music from your cell phone, tablet, or laptop. Chromecast is just one of the many devices and services created by Google, which started between 1996 and 1997. Google (2016) was originally called BackRub, a search engine that was run on the Stanford University’s server. Once it was determined that the search engine took up too much bandwidth Google was created. Google became known for offering relevant search results and also the infamous doodle, located on the Google search homepage. Overtime there have been a multitude of products and services offered by Google. There …show more content…

“It also reflects that marketers must view consumers as people to understand their lives more broadly and not just as shoppers who consume products and services” (Kotler & Keller, 2016). The employees of Amazon have to be able to sell Google Chromecast and be able to make it successful as well as understand their customer’s needs. In order to keep Google functioning and growing their People Operations (known elsewhere as HR) and administrative staff are the curious and creative colleagues that anchor us to our foundations and help us shoot for the moon (n. A., 2016). Understanding that the staff is very critical to the marketing success of Google’s products helps them to keep their mantra …show more content…

Google Chromecast is developed so that the consumer can access plenty of apps instead of just what is in the apple store. Google Chromecast is able to stream from your devices (laptop, cellphone, etc.) to your TV to make it better to view than other programs. Google Chromecast, along with appropriate software integration on multi-screen devices, allow for shared presentational use of the TV through the playlisting of video streams (McGill, Williamson, & Brewster, 2015). The marketing strategy of Google Chromecast has to encompass the old 4 P’s as well, but it is all to gain the same objective, which is high profit, keeping current customers engaged and gaining more customers to use their

Open Document