Christian Worldview Case Summary

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Mr Milbourn’s analysis of the downside to opening a franchise while trying to operate within a Christian worldview is well stated. A franchise offers a potential buyer a level of security because of name recognition and proven marketplace success. However, individualism is not always allowed as part of the contractual obligation between the owner and the franchise. Without flexibility, Betty could place herself in a position where she is bound to requirements set by the franchise that are not in line with her desires or beliefs.
A major compromise that Betty would make as a franchise owner is the requirement to conform to rules she did not create. Zahorsky (n.d.) states, “Franchisees are required to share financial information and conform to uniform operating procedures. An independent business owner makes all the business decisions.” (para. 8). Would the established policies and procedures allow for Betty to incorporate her Christian worldview in to her business? It would be doubtful at best that Betty would be afforded that level of freedom under a franchise. Repeatability and predictability are two hallmarks of successful franchises in the marketplace. Customers expect to receive the same experience …show more content…

For example Chick-fil-A has had considerable negative press due to its stance on multiple societal issues. Whether or not the corporation is biblically correct was lost on society as a whole. Schmall (2007) states, “It is the only national fast-food chain that closes on Sunday so operators can go to church and spend time with their families; franchisees who don’t go along with the rule risk having their contracts terminated.” (para. 3). Running a franchise, or any business for that matter, from a Christian worldview is not without

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