Business Analysis: The Case of 7-Eleven Inc.

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7-Eleven Inc. is one of the leading chains in the convenience/ retail industry. 7-Eleven was founded in 1927 in Dallas, Texas. It is the world’s largest mover and expanded faster then any of the convenience store. It also has many stores with gas stations that are cheaper price then the competitors. (http://mbacase.blogspot.com) The name 7-Eleven was originated in 1946 because the stores were open from 7am to 11pm. 7-Eleven has changed vastly after they started offering customers service 24 hours and seven days a week. It has now become the one stop shop, where customers can get their products quickly. (http://franchise.7-eleven.com)
It operates and franchises convenience stores around the world. It has been the prominent franchise in the convenience store industry for 46 years. (http://franchise.7-eleven.com) 7-Eleven is part of an international chain of convenience stores that is operating under 7-Eleven Japan Co. Ltd. The US subsidiary of the Japanese firm has its headquarters are located in One Arts Plaza building in Downtown Dallas, Texas. (http://corp.7-eleven.com) 7-Elevens are located in many different countries. Few of the largest markets being Japan, United States, Canada, the Philippines, Hong Kong, Taiwan, Malaysia and Thailand. They all have very similar 7-Eleven stores from the interior to exterior. The company entered franchising in 1964, also signing the first U.S. are licensing agreement in 1968. 7-Eleven operates more then 9,400 stores in Japan and Hawaii. (http://franchise.7-eleven.com)
7-Eleven’s first store is in Oak Cliff section of Dallas, Texas. (http://corp.7-eleven.com) That is also where the headquarters are located, and where 7-Eleven franchisees and employees go for training. 7-Eleven sells fresh...

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...tempted to have diverse employees ever since the September 11, 2001 incident. They encouraged all races to become franchisees, and also have a lot of diversity in the corporate offices. Keyes, CEO of 7-Eleven said, “America was built by immigrants who came here to live the American Dream.” (http://www4.gsb.columbia.edu/) 7-Eleven makes people’s dream come true by owning a business and expanding in the business area.
Motivation & Teamwork
7-Eleven focuses on teamwork and encourages all franchisees to train every employee to be a leader instead of a follower. As an employee in 7-Eleven, I have been always told to dream as if one day I would be franchisee of a 7-Eleven store. One other thing the corporate tells the owners to look at is hire someone who would become a franchisee one day. Managers are expected to give out extrinsic rewards, and be a charismatic leader.

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