Analysis of Carrefour

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ABOUT CARREFOUR :

In 1959 Carrefour supermarket company is set by Fournier, Badin and Defforey families Who run discount supermarket in Annecy.

Carrefour is a French retailer headquartered in Boulogne Billancourt in France.

It is one of the largest hypermarket chains in the world, the second largest retail group in the world in terms of revenue, and the third in profit.

Carrefour operates in Europe, Argentina, Brazil, China, Dominican Republic, United Arab Emirates, Qatar and Saudi Arabia. also it has markets in North Africa and Asia.

Carrefour means "crossroads" and "public square" in French.

 PLANNING IN CARREFOUR :

Carrefour planning makes a manager realize what he actually wants to achieve. He cannot direct his subordinates to the right direction if proper planning is not made. A manager cannot be confident, clear and concise enough on how to achieve their goals without having a well-defined plan. Planning will help him realize whether his course of action for achieving goals is right or not.

 ORGANIZING IN CARREFOUR :

1. Organizational Structure :

- Under the authority of the Chief Executive, Carrefour's management is organized as follows:

a. The Executive Committee, which contributes to the definition and implementation of the strategic and operational plan and make sure about roll out of projects

b.The Executive Committee ensures the teams' Assortment and the dissemination of management and leadership principles.

2. Organizational Culture :

- To understand the organizational culture it's important to know the values of the group. These are presented in the mission, vision and goals of Carrefour.

- The company has three important values:

a. Commitment : they think that they are ...

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...mbers of the team.

3. Division the goals.

4. Set a date by putting the goals on their calendar.

5. Commitment to achieve the goals on time.

C. Effective leadership strongly contribute to motivate staff and workers and improve their performance and this means increased profits and minimize losses and to avoid as much as possible of errors and problems.

- Carrefour is always keen to motivate their employees by:

1. Create a pleasant atmosphere and convenient to work.

2. Put motivational signs on the wall.

3. Financial incentives.

 References :

- The book “Principles of Management” by Eswar Press Chennai.

- Carrefour website : http://www.carrefour.com

- Wikipedia website : http://en.wikipedia.org

- Carrefour foundation website : http://www.fondation-carrefour.org

- Essays for student website : http://essaysforstudent.com/Business

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