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Essay of franchising businesse study
Franchising case study
Franchising case study
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Franchise Ownership
Who do you think of, when you think franchise owner? The truth is many of us don’t think of a franchise owner when we look at the world around us. When we visit our nearby McDonalds, Family Dollar, or Motel 6 we think of the corporation, not the people who own and operate these essential businesses. Who is a franchise owner? A franchise owner or franchisee is a person that buys a business that is part of a chain such as Big O Tires, McDonald’s, Super 8, or Kiddie Academy. These chain store reach across all types of retail such as automotive, food, travel and tourism, as well as education and several other categories. Most of the places that you visit frequently are most likely ran by a franchise owner. The first step to buying a franchise is researching as much as you can about the franchise you want to invest in. The second step to buying a franchise is to negotiate with and observe how the franchisor operates. Make in an investment and begin what can be a long contract with the franchisor.
Job Description The job description of a franchise owner is very similar to a business owner. Both are entrepreneurs owning and running a business being responsible for accounting, personnel issues, equipment issues that are happening daily, weekly or monthly. As well public relations, knowledge
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Darrell and his wife made the chose to liquidate everything they could, 401ks, investment accounts, and even refinanced their home, took out loans and bought one of the smaller failing locations in Tooele, UT. When they bought the location he mentioned that he, “made a list of the things they could keep because the list of things that needed replaced was to large to tackle at first.” He went on to say that, “It took them four years to return the income they had as supervisors and two more year to make their investment
According to Chick-Fil-A’s website the process to own a franchise is lengthy and rigorous. Chick-fil-A: Franchise Application Information. (n.d.) “At Chick-fil-A, we believe that our success in a community is tied directly to the caliber of the individual fra...
As my wife and I were pondering about how to meet our financial goals, we started thinking about which businesses we would love to be a part of and Chick-fil-a stood out way above any other. So I told my wife that I would look into Chick-fil-a’s franchise opportunity and I went to the website and learned some more about the company and saw that it would be a great company to be a part of. Especially after finding out the cost to startup. We don 't believe a person should go into great amount of debt to start a business. After letting my wife know what I found, we decided to start the application process online.
According to Wheelen & Hunger (2010), Panera management believed that its specialty bakery-café concept had significant growth potential, which it hoped to realize through a combination of owned, franchised, and joint venture-operated stores. Franchising is a key component of the company’s growth strategy. p. 29-10. The 'Secondary' of the 'Secondary'. Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business.
In order to understand McDonald's structure and culture and why they continue to be the world's largest restaurant chain we conducted a SWOT analysis that allowed us to consider every dimension involved in the business level and corporate level strategies.
One of the best advantages of becoming a franchisee is that one can own his own business without having to experience the failure that is prevalent with startups. In addition, a franchisor provides an entrepreneur with a successful business plan and a name that is recognized by consumers. As a result, the franchisor will normally provide the franchisee with the necessary training to help the overall business to succeed. Since Professor Keevan has no prior experience with running a business, the benefits he would derive from owning a franchise are quite obvious. While the startup costs to obtain some franchises can be quite excessive, some franchisors do offer in-house lending to their franchisees.
Chipotle Mexican Grill, Inc., familiar to many people as Chipotle, is preparing to launch a new customer awareness campaign aligned with the company’s vision of providing “Food With Integrity”, high-quality ingredient food grown with respect to the environment served fast (Chipotle Mexican Grill Inc., 2015). Currently, the restaurant offers customers a selective line of food items where customers can build up to 65,000 variations of their own burritos, tacos, burrito bowls, and salads using only the best fresh organic ingredients. The marketing campaign will highlight Chipotle’s dedication to providing great tasting food from the purest source without genetically modified (GMO) ingredients. Chipotle is the first company in the restaurant industry
Currently, Yum! has over 40,000 restaurants in 128 countries and territories, 90% are owned and operated by franchisees or licensees in the United States and 67% internationally (Yum!, 2014). By meaning, Yum! does not own or operate the restaurants. Instead a legal agreement is entered into whereby the franchise owner pays Yum! for the use of their trademark, trade name and adv...
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
Another strength is Burger King’s franchise development having 90% of its restaurants franchised. The franchise concept allowed the company to grow with minimal capital expenditure and receive royalties and fees. Burger King went above and beyond and created a new model of its restaurant to attract mo...
Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.
Chakravarty, C. (2007). Burger King Likely to Adopt Franchise Model in India. The Economic Times, retrieved from: http://articles.economictimes.indiatimes.com/2007-01- 05/news/28458380_1_burger-king-restaurants-key-franchisees
Running a restaurant can be one of the most stressful jobs as well as the most fun and rewarding jobs. If the manager is a good leader with excellent leadership skills and has great followers the restaurant will be rewarded. If not the restaurant will plummet in sales and no one will be pleased. While developing a business. staff is important to running a successful restaurant, it is also essential that management focus on its public relations as well as its sales and marketing strategies.
The business owner has many important duties but the duties that are required daily like managing the employees because you
The first step in any business is to think of or create a business idea. Without an idea, one cannot launch their business off the ground. A right direction is needed to create a business with a unique idea. However, other options include franchising or buying an existing business (1). Franchising allows an individual to run stores such as Burger King or McDonalds under the corporate name. It involves taking training classes and a heap of money in order to start a franchise. A Franchisee will have to buy products and services from the corporate entity they are franchising from, which is often required. Buying a franchise is like taking a piece of the pie from the company that is franchising and sharing that pie with everybody else. In addition having a franchise allows one to communicate and in essence become a big part of an added business opportunity (4). Franchising is far from easy to start and maintain for that matter. Starting a franchise involves a l...