Chevy Advertising

806 Words2 Pages
bulb-icon

Recommended: An advertisement about a car

Car advertisements are numerous. They utilize different methods to convince viewers to buy their products. Ford, Toyota, and Chevrolet each have produced recent ads, but they are completely different in direction. While each shows their car and different reasons to purchase, the methods used are normally of the 15 advertising appeals (Fowles).
The Chevrolet advertisement begins with a 30-40 year old man describing his father and his father’s old Chevy Impala. He searches all over the country to find if the car is still running and keeps missing the chance to purchase the car. With one last look, he finds the car in Canada where he finally can buy it. The ad then moves to a scene of the family at a playground and the father playing with his grandchildren. In the background, …show more content…

The Ford and Toyota discuss how strong and tough the trucks are, and the Chevy ad caters to the longevity ability of the car to be “more than just a car”. All three are saying that their cars are the epitome of a specific category, whether it be towing capacity, awards won, or the car being a member of the family.
The Chevrolet ad is a little over 5 minutes long. Much of it is dedicated to describing the search for the car and the father’s love for the car. It tugs at the viewer’s emotions as the car is comparable to the “white whale” of Moby Dick, being so difficult to obtain. The Need for Guidance can be applied to the Chevy ad as the father loved the car when he was young and still loved it in his older years as a grandfather (Fowles).
The Toyota ad completely relies on the Need to Dominate. The ad talks about towing capacity and nothing else. The Toyota shows the massive towing power in a way to outperform all other vehicles. The ability to pull a space shuttle is not practical, but it is a statistic that is very extreme and appealing for vehicles, which are normally rated and compared using

Show More
Related

  • A Rhetorical Analysis Essay On The 2014 Chevy

    530 Words  | 2 Pages

    The 2014 Chevy commercial is filled with pathos. This commercial is about a girl and her dog, Maddie. The commercial starts with Maddie and her owner at the vet’s office. As the commercial goes on we see how Maddie ended up with her owner and the life they had together. The Chevy commercial connects with viewers emotionally by utilizing nostalgia, the constant presence of Maddie in the woman’s life, and the sadness of the impending death of Maddie.

    Read More

  • Rhetorical Analysis Of 'Anything Is Possible'

    1227 Words  | 3 Pages

    He talks about how great America is and how all Americans are hard working. In this commercial, the targeted demographic was basically the spokesperson for the ad: blue and white collar white men who believe they are the backbone of the country. In the Ford commercial, there is a parallel to not only the spokesperson, but the how they got to their present, and the values they have in life. The spokesperson for Cadillac is a well known actor was in his mid fifties, white, and male. This appeals to a majority of America with power who are already well off. However, in the Ford commercial, the spokesperson is young, black, and female. She represents the minorities in the aspect of gender, nationality, and the millennials. Another parallel is how the man in the Cadillac commercial showed off his house, car, and family throughout the commercial. It was clear that he had money and did not necessarily work to achieve it. In the Ford commercial, the woman started off at her job, then changed into a professional outfit. Rather than boasting about the things she has, she showed how hard work got her to where she

    Read More

  • Video Analysis: Chevy Runs Deep

    467 Words  | 1 Pages

    Shortly after, the man is shown writing a check to make the old truck reliable again, perhaps so he can pass it down to his son as well. Clearly, the appeal being used in the commercial is pathos, because it uses a great deal of emotion to drive viewers to feel a certain way. This is notable when the owner of the truck decides to have the truck fixed. In spite of what the mechanic said about its worth, the man knows the truck is dependable and that the memories tied to the truck are worth the cost. Despite the authors' decision to use the aspect of family as an attempt to connect the audience, while trying to convince them into thinking that Chevy and its products are great, I did not find the commercial persuasive at all. Though the author was successful at making the commercial emotionally touching, it did not represent the actual product well, as I felt the commercial was too focused on family. Personally, I would keep the element of family intact because it is relatable to most people, but I would primarily focus on the dependability of the truck. The clip merely shows a truck being worked on, but for what reason, the viewers do not

    Read More

  • Visual Rhetorical Analysis Bmw

    1020 Words  | 3 Pages

    The first shot of the car is when the car is coming to a stop at the stoplight. We get a quick view of the sleek black and white exterior. The only other time that we get to see the outside of the car is after the dialogue has finished and the light at the stoplight turns from red to green, and they proceed to drive away. The colors of the written text in the commercial match the colors of the car. The colors are crisp and inverse of each other, making them jut out.

    Read More

  • Masters of Desire: The Culture of American Advertising

    378 Words  | 1 Pages

    Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.

    Read More

  • Ethos Pathos And Logos In Advertising

    1043 Words  | 3 Pages

    Everyone loves old people. The elderly as a whole are viewed as a wise, tough, and compassionate group. Dodge takes advantage of this fact in their most recent commercial featuring elderly people who are all around 100 years old, to associate their brand as a well established, trustworthy, and reliable company. The ad is effective in leveraging the wisdom and knowledge of the elderly while associating Dodge as a brand that utilizes ethos, pathos, and logos in their commercials. Dodge takes advantage of societies general admiration and trust in general for the elderly and use these feelings to try and persuade people to purchase their vehicle, in particular the Dodge Challenger.

    Read More

  • Rhetorical Analysis Of The Boy And His Dog

    663 Words  | 2 Pages

    The commercial, “The boy and his dog” is about a young boy who lost his dog and surprisingly finds him. A commercial that can attach the audience, it involves rhetorical devices like pathos and a little ethos. Chevrolet made this commercial and wanted to show the audience something special not like other commercials out there. They showed off a product of course but to catch the attention of people they added a little more than just of a vehicle of theirs. Relatable and honestly amazing commercial of a great relationship that you should never give up on the ones you love and care about no matter what.

    Read More

  • Dear Sophie Lee Advertisement Analysis Essay

    661 Words  | 2 Pages

    The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.

    Read More

  • Analysis of Life Maganize Advertisements

    945 Words  | 2 Pages

    ...ife magazine from 1951, the advertisement for general motors shows a bunch of cars in what appears to be a wealthy town, and says that the general motor is the key to a richer life. Another advertisement from 1951, pictures a red shiny car with a woman in the background who seems to be wealthy based on her clothes, and at the bottom, it says that a beautiful dream can come true. What the car advertisements are saying about class is that the wealthy are the ones that own these enjoyable materialistic objects, because no where in the advertisements are there people who appear to be poor; the advertisements only include people who seem to be wealthy or at least middle class. The advertisements are trying to express, that by owning one of these cars it can give one status and power. Fundamentally, the companies are trying to sell the lifestyle that the car can give.

    Read More

  • Pathos, Logos, and Ethos in Advertising

    632 Words  | 2 Pages

    What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

    Read More

  • Dodge Viper Advertisment Analysis

    1593 Words  | 4 Pages

    Ever since the day we were born, we as Americans have been taught to grab the bull by the horns and go for their dreams. Family, schools and the media, to name a few, have carefully programmed us to accomplish great things, to have good jobs, and most importantly, make money. In this success driven culture many people will do what ever they need to do to become wealthy and powerful. Unfortunately, the paths they take to their pot of gold can leave, us as a society, looking greedy and shameless. With its new advertisement of the Viper SRT-10, Dodge has clearly captured some of our society’s view on money; do whatever it takes to get it. It pictures an old wealthy man and his beautiful, young bride with a brand new Dodge Viper sports car sitting in the background. In our days of Anna Nicole Smith and countless other gold digging Playboy bunnies, not to mention all of the not-so-famous people doing the same thing, this ad truly fits into our time and culture. In fact, if this ad was published 30 years ago, the majority of the population would be shocked, maybe even outraged. However, seeing it today, most Americans, including myself, laugh at it because it is something we have become accustomed to. Dodge has done a great job in choosing their audience and knowing how to get their attention, by using a humorous and thought provoking picture, a well planned color scheme and a clever slogan.

    Read More

  • Volkswagen Publicity Campaign

    650 Words  | 2 Pages

    Advertising in the 50s was primarily focused on the return of traditional family values, and portraying the consumer’s role in society’s prestige. But, during the recession of 1959 to 1961, the time was ripe for some innovation in the advertising industry. Surly enough, a single ad appeared that changed the course of advertising history. The Volkswagen Beetle, a seemingly ugly car with all odds against it in the American market of huge, tail-finned vehicles of the 1950s, surprisingly prospered. The advertisement campaign broke all previous rules of using wide-angle photography, and beautiful women. These advertisements stole the American hearts with their wit and honesty.

    Read More

  • Comparing Two Advertisements

    613 Words  | 2 Pages

    consumption of the car but this backs up the point that the Chrysler is a car for a sensible family person because that is the kind of person who would show interest in the economics of the car. Both of the adverts have main points that they want you to focus on as well. soon as you look at them, on the Chrysler advert the first thing they want you to focus on is the name of the car and the price which are

    Read More

  • Analysis of an Audi Car Advertisement

    1358 Words  | 3 Pages

    Analysis of an Audi Car Advertisement Advertising is a media form which aims to seek huge influence over

    Read More

  • Advertisement For The Hyundai Car Finder

    1115 Words  | 3 Pages

    ...el: Originality and Elaboration. Furthermore, it is estimated that target-consumers will clearly resonate with the advertisement in terms of Brand Awareness and Brand Liking stages of the Hierarchy of Effect Model. The creative storytelling that a overprotective father snoop around his daughter 's date achieves comedy purposes. This advertisement thoroughly illustrates the fantastic capability of the Car Finder in Hyundai Genesis and it is advisable that this advertisement wins the USA TODAY 's Super Bowl in 2016. To optimize this advertisement, it is reasonable that the characters reflect the multicultural American society. The actors and actresses in the advertisement are almost exclusively afro-American, with only brief appearance by Caucasian in the amusement park. This minor change will create a more socially inclusive company inclusive company image of Hyundai.

    Read More

More about Chevy Advertising

Open Document