Car Advertisement

Car Advertisement

The aim of this piece of coursework is to work in groups to produce a

car advertisement, which breaks traditional representation.

I watched and deconstructed an advertisement for a SAAB car. I thought

about stereotyping. I then produced a;

· Storyline

· Storyboard

· Evaluation

for my groups advertisement.

The SAAB advertisement is trying to sell the car to me.

It implies that the car is a more powerful form of transport as a jet

engine.

SAAB Make Jets.

In the following section I will be showing how my group and me

deconstructed a SAAB advertisement.

Deconstructing the Advertisement -

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Storyline -

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A man gets into a car and drives onto a road on a twist quarry cliff

on a cloudy day. He speeds round the corners coming centimetres from

falling of the edge of the cliff. Every 5 seconds there is a black

screen with a caption telling you something about what the car has.

The car continues along the edge of the cliff and stops dead on the

edge of the cliff, when a shot of the underneath of a jet fly's over

head. The SAAB logo then appears.

The following captions are shown:

Catalysts

PAS

ABS

The car is shown in a way of power rather than standard features such

as lots of trunk space and re-enforced bumpers.

Since the car is seen to be fast they show a jet at the end of the

advertisement.

When the jet fly's over the car, the pilot is using phonetics. It

reads, Sierra (S), Alpha (A), Alpha (A), Bravo (B) - (SAAB)

The advertisement is aimed at males.

My Advertisement -

=====...

... middle of paper ...

...ans that could have been used for my

advertisement:

Magnificent.

Unique in its own way.

Top notch Mobile.

Evaluation - To show that I understood gender stereotyping, I mixed

the stereotyping round in my advertisement. By doing this, it shows

that the car is not only sporty, but women can drive it as well as

men.

I chose to pick a low age for my target audience, as the car would be

ideal for a first car and not much to run.

Working in a group was no problem for me as the whole group came up

with different ideas that worked well.

As a whole, I think that this project was a success. We were placed in

random groups, away from who we'd usually chose to work with. I think

that this was a good idea because mostly, when placed with friends,

you tend to talk a bit more and get less work done.