Celebrity Advertising Controversy

Witnessing other people’s success and wanting to be like them is an evolutional trait that has been with us as a species since the dawn of time. It has furthered us to strive to be the most sought after, that’s why when presented with the topic of having a public figure who we all adore showcasing a particular product, it subliminally makes us more susceptible to purchasing that said product. This is heavily prevalent in the ongoing controversy nowadays with onscreen commercials having celebrities showcase products directed towards our youth. This disconcerting truth is enough reason as to why celebrities shouldn’t be allowed to advertise products on television. There was a test study that consisted of a series of hour-long focus groups held

When we see someone who we really look up to, we want to conform ourselves to be like them because they have so many positive attributes: successful, wealthy, champions, creative, amazing. We want to be like them, and in turn we follow what are supposedly the habits that the celebrities partake in, when it’s just the celebrities showcasing a product for some extra money and publicity. More often than not, the product the celebrities showcase, they don’t even affiliate with them in their personal

The test group actually forwarded some potential changes to this problem at hand, how we can keep having celebrities be the point of focus in commercials, but have them promote a different product. "If you make commercials, do it for healthy products like vegetables, fruits, water or milk, make it as fun and cool as your Sprite commercial (LeBron James)." "If you have to make these commercials for money and publicity, tell us not to eat or drink too much or tell us about the bad stuff that's in it." This leads me on to the next point of contention with this current predicament, the commercials lead on the viewers and won’t tell them the full effects of the product they’re