Sue Jozui's Use Of Celebrity Advertisements

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Celebrity advertisers endorsing products is a great way for companies to make money. Sue Jozui in her passage claims that celebrity endorsements of products is wrong and misleading. The author supports her claim by first informing people about what advertisers are doing. The authors purpose is for people to boycott all products that are endorsed by celebrities and create legislative rules and guidelines for advertisers . She continues by stating “that there should be laws for advertising in this form of advertisement”(Sue Jozui). The author uses a very judgmental tone through the passage.
Advertisers should be allowed to continue advertising the way they want because if advertisers did not pay actors/actresses and athletes to promote their product then it is likely that consumers would not be aware of a product. Many believe that it is misleading for an advertiser to pay celebrities to endorse their becuase they say things that are not true about the product. Usain Bolt is the world's fastest man and he does commercials for Gatorade. He claims that because he has Gatorade inside him he will not stop running till there is no competition left on the planet. If you see a product on television it is the person's job to do the …show more content…

In World War 1 almost everyone had jobs and companies advertised promoting products with famous faces which caused people to spend money on new products. consumers need to do more research on the products before they purchase them. Taylor swift claims she uses covergirl makeup daily. Everyone actually knows that she uses a more expensive brand which is not necessary better. She endorses commercials to help them make more money for the company which also benefits the employees. Celebrity endorsements can help companies that are struggling to make more money and become financially

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