Cc's Coffee Shop Case Study

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A mission statement, at its simplest, is a company 's reason for doing business. It is a statement letting its customers, shareholders, and employees know why the company exists. The mission of CC 's Coffee shop is simple: "Our mission is to serve everyone better than anyone else." From their website, it is apparent that they are successful in fulfilling that mission. Here are a few examples of how.

CC 's Coffee has a distinct sense of who their customers are and what their customers like. For instance, their website lists a variety of foods and drinks. The company offers coffee and tea, pastries, sandwiches, and parfaits. Ingredients are listed on the website, allowing customers to make a choice before coming to the shop which item fits …show more content…

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Aspect 1
Content Did the student adequately analyze the company 's web site in light of the mission statement?

0-5 Points - Little or no effort has been made.

6 Points - The main idea is somewhat unclear and there is room for some evidence of details to support it.

7 Points - The main idea is clear, with adequate supporting details.

8 Points - The main idea has been conveyed very well, with details to support it.

9-10 Points - The main idea is clearly conveyed in a presentation that is highly relevant and interesting. The student provides evidence of thoughtful input. Details are rich and appropriate. Please provide feedback explaining why you gave the grade that you did, with examples if relevant.

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yes, prime examples were given to support the mission statement.
Aspect 2
Content Did the student adequately analyze how the web site reflects, or fails to reflect, the mission statement?

0-5 Points - Little or no effort has been …show more content…

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Aspect 6
Did the student follow the instructions? (length, line spacing, referencing...)

0-5 Points - Instructions given were not followed

6 Points - Most instructions given were not followed

7 Points - Some instructions given were followed

8 Points - Most instructions given were followed

9-10 Points - All instructions given were followed Please provide feedback explaining why you gave the grade that you did, with examples if relevant.

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