Case Study Of The XYZ Corporation

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The XYZ Corporation was established in 2004 and their main office is located in Vancouver, BC. The company’s main objective is to create new innovating technology for media devices, computers, and digital music players. They deal with the design, manufacturing and marketing of the products. XYZ Corporation has been providing Canadians with groundbreaking technology throughout the years and continues to create new technology to provide others with top-level technology. Although, recently their success rate has appeared to drop rapidly due to a number of factors that will be explored throughout this case study. Their main objective is to target the problems so that they can work towards having the issues resolved as quickly as possible. If they do not take any course of action, the state of the company may be in extreme danger. This case study is designed to explore the areas of the company and discover the problems blocking the XYZ Corporation from success. A study has been conducted to find the reasoning behind the surprisingly abrupt success decrease. It shows that one of main contributing factor includes a new increase in competitors in the area, which may start to create a rivalry with the industry. Competitors can become a huge danger towards companies since this gives the customers more options when deciding which product to purchase. There have also been new entrants, who of which are creating new and different products that are now available to the customers. Customers are also being persuaded by the power of other companies. This is now becoming a very competitive market, which can have a great effect on the company’s success. Although this is just one factor that seems to be affecting sales, there seems to be more contr... ... middle of paper ... ...les of her failure was given to her. Also she feels as through she was caught of guard when her manager gave her the feedback. She thinks that this style of feedback is not helping her to succeed or become a better employee at the company. After the product has been approved, the mock up gets sent to the manufacturing department. This is where they create the sample product to test out the features and the design of the product. There is a team of employees working towards creating new technology that will make the XYZ Corporation set aside from any other company. Kelsey, who is one of the employees who works in this department, explains how in the manufacturing department, it is not an unusual occurrence to get shocked from faulty electrical equipment. Apparently there isn’t enough money in the budget to be able to supply new equipment for this department.

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