British Airways Campaign

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Careful Selection of Media Contributes to a Successful Campaign for British Airways

Within BA they understand that the most powerful tool to getting a persuasive message across is through media advertisement, media advertisement allows BA’s message to capture wide audiences depending which type of media it is. The media can contribute mass target audiences which is very useful for objectives like increasing customers and capturing wider target groups this means in other words getting BA’s message across to wide range of the population.

Depending on the type of media advertisement enables BA to get recognized as well as lets the public know about their activities, but different media has different effects and can attract certain people this means in other …show more content…

The different advertisement medias are:

· Newspaper advertisements – this type of advertisement contributes to a campaign a clear message whether it is through an image or simple text, it helps promotional campaigns to reach newsreaders depending on the type of newspaper (local, or national). A local newspaper enables the BA to communicate to local residents readers this means in other words through local newspapers this advertisement method helps BA’s promotional campaign to get publicity within the city or local residents. National newspaper like for example The Sun gets the message across to wider readers across UK to see BA’s advertisement.
Newspaper media advertisement attracts readers such as older generation because they tend to read more than the younger generation.

· TV advertisement – for BA this is the most effective way of advertisement and getting the message across to wider target

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