RBA: Exploring The Different Types Of Advertising

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Advertising
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor such as TV, newspapers, magazines, radio, billboards, internet, cinemas and other forms. Advertisers have many methods to try to get the consumer to buy their products such as excitement, personality power, put-downs, jumping on the bandwagon. It can reach masses and enables the seller to repeat a message many times. Shortcomings includes in advertising: less personal and cannot be as persuasive as company salespeople and it can be costly (TV advertising). RBA using their advertising to sales their products through TV commercials, newspaper, radio, internet (YouTube) and billboard also from their magazine …show more content…

The ‘added value’ may be represented by a price reduction, bonus pack, premium or gift, on-pack offer, prize, cash tokens and so on. The cost (as that of advertising) is a promotional cost that is included in the price – consumer promotions are referred to as ‘pull’ techniques. Trade promotions aim to ‘push’ products through the sales channel towards the customer. Not as effective as advertising or personal selling in building long-run brand preference and customer relationships. RBA using sales promotions where they promo their tickets during school holiday terms and any occasion such as Christmas holidays and so on. The effectiveness of promotional pricing are it can increase the revenue growth where it bring more cash flow in short terms and also maintaining the loyalty of the customers to the company where the company will giving them more similar offers to keep them coming back. The ineffectiveness are the customers always expect promotions all the time, this can bring a competitive response leading to more promotional activity and it can adverse effect on the image and can have negative implications on the …show more content…

Economic Factors
In domestic, RBA is stable since they is only aviator company in Brunei and it was subsidies by the government and lack of competition while compare with the international, they are different through their multiple business environment and different financial climates.
Competitive factors
In Domestic, RBA understanding their competitors and their marketing mix, but internationally, RBA have to put more efforts and strategies on competing with other international

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