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Effects of advertising on consumer behavior
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Subway Sensation
Advertising is a form of marketing communication used to persuade or manipulate an audience. Advertising is the best way to drive consumer behavior. Companies try to get the best designer to create an advertisement that grabs people attention and makes their product look the desirable to customers.
Subway has been one of the best and healthiest fast food restaurants in America. Subway is one of the fastest growing franchises in the world with 40,229 restaurants in 102 countries. They serve sub sandwiches and salads that are individually customized. It is owned and operated by Doctor's Associates, Inc. Jared is one of Subways’ common customers that lost 245 pounds by just eating a sandwich containing 6 grams of fat, twice a day. He started in March 1998. One sub, a turkey sandwich, was for lunch and a veggie delite sandwich was for dinner. With that diet, he had a regular walk routine, which made him lose 245 pounds. In this advertisement, Subway is trying to tell
consumers that no fast food is healthier than Subway. This restaurant is so healthy that a guy l...
He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals. In consequence, fast food companies are increasing the chances of obesity and diabetes in consumers by stimulating poor eating
A concept that surfaced in the early 1920’s, advertising is a tactic that has been used to influence and persuade the people to participate in consumerism. Advertising in the 1950’s was mainly displayed by the use of the television, newspapers, billboards, and the radio. At the turn of the twenty-first century, advertisers began to rely more on the Internet and technology to share and provide information based on their products. Many relied on the usage of electronic billboards, sporting events, and even video
Zinczenko shares his personal story about how fast-food restaurants such as Taco Bell and McDonald’s led to a weight problem during his high-school years. He claims that the ease of accessibility and lack of healthy alternatives make it all too easy to fall into the cycle of unhealthy eating. Zinczenko also contends that the lack of nutrition labels on fast-food products leaves the consumer in the dark about what he or she is actually consuming. At the time Zinczenko wrote his article, fast-food restaurants were not willingly disclosing nutritional values of their products. Today this has changed. Fast-food companies, including McDonald’s, have put the full nutritional information of their products directly on the packaging and wrappers. All other fast-food establishments either post it on the menu board (Panera), offer easy access to pamphlets containing all nutritional information of their menu in store, or have it easily accessible online (Taco Bell, KFC). I am sure that this is a helpful step forward toward educating the public as to what they are consuming, but has this new knowledge to consumers had a dramatic change toward ending obesity? No. People have always known that eating a Big Mac and fries with the giant soft drinks that McDonald’s and other chains offer is not healthy; putting the nutritional labels on these items has done little to nothing to stop people from eating these high-calorie meals. This again leads back to the point that people as consumers need to be more accountable to themselves and stop blaming others for what they willingly choose to put in their
David Zinczenko states numbers and facts that open the eyes of his reader along with state his position of how fast food states no warnings that it could make someone obese or develop type 2 diabetes. His first statement is telling his readers a little background about how fast food affected his life and how he was once obese because he consumed such meals. Zinczenko explains how the increase in diabetes (specially type 2) were linked to the high consumption of fast food meals. He then goes on to address how much money is being spent to help take care of the mass amount of children with type 2 diabetes, showing how the price has gone up substantially over the past couple decades. The author then claims how the restaurants don’t give any healthy alternative and how its easier to find a McDonalds in American than an healthy alternative such as fruit. To wrap up the article he shares how he feels that obese kids who sue these fast food restaurants have good ground to do so since these places don’t put warnings on their foods; From Zinczenko himself “I say, let the deep fried chips fa...
The scene opens with the Olympic gold medalist swimmer gliding across the pool. His head snuggly tucked into his body as his arms stretch towards the other end of the pool. His stroke pounds against the water, which ripples with his strength. His mom stands on the deck offering him his favorite sandwich and he gets out of the pool to receive the delicious energetic snack. The scene shows an advertisement for Subway sandwiches and how amazing athletes eat them. However, a swimmer who is training this hard for the Olympics has be to eating healthy food, not Subway sandwiches. That’s why Subway should not be suggesting that hard-working athletes like, Michael Phelps, are their customers. The chain food restaurant goes by the slogan “Eat Fresh.”
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
Best selling author of Eat This, Not That, David Zinczenko’s article “Don’t Blame the Eater,” blames the fast food industry for the growing rate of obesity in the United States. Zinczenko’s main idea is that fast food companies should have warning labels on all the food they supply. Zinczenko believes that since health labels are put on tobacco and preserved food product, fast food industries should put labels on today’s fast food. Discussions about the availability of fast food compared to healthier alternative were brought up as well. Zinczenko states that when looked at, a salad from a fast food restaurant could add up to half of someone’s daily calories (155). He believes that because of fast food, Americans are having more health risks, which includes an insane rise in diabetes. Some agree with Zinczenko saying fast food companies should be the ones responsible to show people the truth about their foods. On the other hand Radley Balko, a columnist for FoxNews.com, states that fast-food consumption ...
SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAY's® annual sales exceeded $6.3 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY® had 7,825 units worldwide with 7,750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customers beyond SUBWAY's® traditionally health-conscious consumers should increase the company's share of the fast food market.
It is imperative to understand what does advertising do, before undertaking any research in the field of advertising. Advertising is a form of communication. It attempts to send a message to the target audience in order to elicit a desired
The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products, services, events, charities, and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most profitable industries in the world.
Nine years later, thirty-two shops were opened which lead to the name “Subway”, due to its successful restaurants around the world. Every now and then, I would watch some television and the Subway ad would come out every breakfast, lunch, and dinner. The ad would come out with appetizing sub-sandwiches, and describing the quality in the picture
We are facing a big problem that will make our life more miserable. We are eating junk food constantly that is bad for our health. Many people eat junk food because they think it’s cheap and faster or some people do not like to cook their own food. “Don’t Blame the Eater” by David Zinczenko. This article is talking about how fast food is making us eat bad because of their fast service and cheap prices. People tends to choose fast food instead of cooking a healthy meal. It is easy for teenagers to gain weight by eating fast food meals. Zinczenko also argues about the absence of nutrition information about the food. I agree with Zinczenko. However, Zinczenko could also have examined the issue of fast food advertisements, mention some benefits
Subway has just become the biggest fast food franchise in the United States. They advertise a healthy menu full of all natural ingredients. However a recent experiment by the Journal of Adolescent Health found people consume almost the same amount of calories at Subway as McDonalds (Lesser). Subway is not the only fast food advertising healthy options however. Despite the unhealthiness of fast food, these chains do offer some benefits. Natalie Stein,a writer for the live strong foundation, who focuses on weight loss and sports nutrition points out some crucial benefits of fast food. Stein acknowledges the convince of fast food in her article “What Are the Benefits of Fast Food?” She believes that having fast food restaurants on almost every corner is a good thing. This might be a good thing to some people, but what is too much? The conveyance of fast food chains has driven out grocery stores and ruined a chance at a healthy diet. With obesity growing in the United States maybe it’s time to rethink the actual conveyance of fast
Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering.
Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.