Business Ethics Case Study: Ferguson Enterprises

As your chief executive officer, I feel the professional obligation to bring some concerns to your attention. Ferguson Enterprises strives to maintain the motto “Nobody expects more from us than we do.” I would like to reiterate the importance of this statement in an ethical sense. Ethics is the proper practices and policies regarding potentially controversial issues, such as corporate governance, bribery, discrimination, and fiduciary responsibilities. Good ethical conduct is not merely required; it is expected from each individual who represents Ferguson.

Our company values equality, integrity, respect, and support. Respect is most relevant. If you respect your coworkers and customers, the other values fall into place. Therefore, Ferguson’s

new code of honor is that we will not intentionally participate in any form of malicious harm to a person, but instead, we will remain objective to other people’s opinions, choices, and personal beliefs out of respect for the individual. I believe you all can follow this code of conduct for your own benefit and for the betterment of Ferguson Enterprises.

Ferguson employees work directly with customers on a daily basis. Most likely, you have encountered a customer who lost their patience, became frustrated with situational inconveniences, and were just plain rude. Whether the customer’s behavior was warranted or not, I understand the stress you face as employees. For this company, respect is freely given, and not earned. I understand that this is a difficult task, but I need to ensure that my corporation’s employees continue to respect those who are disrespectful back. This high expectation applies toward customers and coworkers.

I hold my corporation’s managers to an even higher standard.

You may hold a different title, but you are not above your branch’s staff. You are still an employee of Ferguson Enterprises. As a manager, I expect commitment, diligence, enthusiasm, resourcefulness, and tranquility when accidents occur in the workplace. Listen to your employees and demonstrate that you value their ideas. Tell your employees exactly what you expect of them and give frequent feedback. By properly equipping your employees to do their jobs, you, as a manager, show your respect for them and the company as a whole.

If you associate yourself with Ferguson Enterprises Incorporated, you will be respectful and be respected. An organization like ours should have the epitome of values, and I expect nothing less from this extraordinary, successful community. I believe Ferguson should signify diversity, efficiency, fairness, insightfulness, reliability, and a mutual sense of respect. I am asking you all to assist me in enforcing ethical behavior. Identifying the proper ethical path is not always easy, but the choices you make every day can positively influence those around you to do the same.
As a company, we will reach our goals through honorable conduct. Respect Ferguson. Respect each

other.