Clara Barton and The American Red Cross

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The American Red Cross (ARC) Clara Barton founded the American Red Cross after becoming involved in the work of the International Red Cross during the Franco-Prussian War. Her heart of giving and helping others convinced her that an American chapter was needed in her country in 1881. The ARC is a humanitarian organization that is dependent on the contributions of time, blood, and money from the American public to support its multiple lifesaving services and programs. The ARC’s mission is to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. The ARC from its humble beginnings and up to recently has provided great support the American public and military during times of need. However, recently the organization has drifted from is stakeholders and gone through difficult challenges. Instead of the focus being on the disaster victims, the American public and government has been on the mismanagement of the organization. The media and general public have been critical of their slow response to disasters, their inability to wisely manage donated funds and blood, its poor planning and communications with disaster victims and other agencies during relief efforts. This paper is based on the case study of the American Red Cross and will discuss the impact of the events from the case study on ARC’s “benefits of business ethics”, discuss the role that ARC’s stakeholder orientation played in this scenario, discuss the ways in which ARC’s corporate governance failed to provide formalized responsibility to their stakeholders, and recommend steps that ARC could follow to improve their stakeholders perspective. Impact of the ARC Benefits of Business Ethics Good compani... ... middle of paper ... .... Works Cited Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2011). Business ethics: Ethical decision making and cases: 2011 custom edition (8th ed.). Mason, OH: South-Western Cengage Learning. Goodwin, L. (2013, October 23). A year after Sandy, Red Cross still dogged by criticism, Retrieved January 22, 2014 from Internet site http://news.yahoo.com/a-year-later-after-sandy--red-cross-still-dogged-by-criticism-145155111.html Hillson, D. & Simon, P., (2012). Practical Project Risk Management, The ATOM Methodology: Second Edition. Vienna, VA: Management Concept Press Kotter, J. P (2011). Leading Change, Boston, MA: Harvard Business Review Press. Rabinowitz, P., (2014). Work Group for Community Health and Developmen Retrieved January 25, 2014 from Internet http://ctb.ku.edu/en/table-of-contents/participation/encouraging-involvement/identify-stakeholders/powerpoint

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