American Red Cross Case Study

The American Red Cross case study

Executive summary: the information presented below is the case study for The American Red Cross association. The organisation operates on its own and is supported by donations from people. Its main objective is to provide alleviation to those suffering from natural disasters such as earthquakes, flood, tsunami and other natural calamities. The organisation on an average, responds to about 70,000 disasters in one year, across the globe. There was massive criticism for the association for the route they took to care of the attacks on September 11, 2001 including the Hurricane in 2005. The allegations were ineffective and bad management, be that as it may, and the organisation has additionally tended to claims

one of the conceivable issue in the moral culture of the American red cross that makes issues is mainly on the account of the organisation being a charitable association. Its senior managers have imagined that all employees, representatives and volunteers will behave ethically. They did not consider the fact that many times, the American Red Cross has proved to be a failure in the times of crisis. The ethical health of the organisation is also declining which needs to be treated immediately. Others are lack of good ethical attributes in leaders because any organisation can stand strong and solid as the individual who is directing it. The volunteers and the employees cannot be blamed for cheating, bribing and stealing Red Cross’s money, when the top management has been traced stealing. These management people have also taken benefit from an absence of straightforwardness about how they have used the organisation’s money. Furthermore, problems related to the ethical culture of the American Red Cross lack of moral standards, no humanitarian principles and disloyalty towards the organisation. For an association like the American Red Cross, which is expected to support the natural calamity relief, the Arc went forward to money related cheating behaviours. The hierarchical structure of the American Red Cross should be taught

Furthermore, the principle problem remains the same that the American Red Cross has experienced almost no technological advancements within the organisation. There has been a lack of innovative framework. Pretty much as the American Red Cross did not acquire well, other changing working environment, the association neglected to upgrade its mechanical foundation until it was compelled to do as such. Innovation is not the only reason for ARC to manage finances in an efficient manner, they were also not able to handle massive traffic after the Katrina Hurricane and the attacks of September 11, and there is a continuous lack of good record keeping, budgeting, cost control and genuine stock framework. The other primary issue was that the ARC has witnessed with taking care of donation money is how to distribute money in light of a particular emergency situation. There are many times when ARC has given an insufficient reaction. This is a fact that there were massive financial donations showered on ARC at a remarkable rate after the terrorist attacks of 9/11. The organisation arranged a sperate fund distribution unit which was known as the liberty fund, especially for the donations reserved for the victims. Before the end of October, the fund crossed a figure of