Business Communication Strategies

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The World is changing. Any time, any day, we are witnesses of the global crisis and its effects. This global phenomenon has caused people to be more and more selective, therefore the competition inside each market is higher than ever. Companies need to diversify themselves in order to face the crisis and win over their competitors. One of the instruments they might use is communication. The aim of this essay is to demonstrate that an effective communication and awareness of discourse can contribute to the success of a company, both in terms of sales and in terms of internal relationship with its employees. After observing some examples of “bad” use of discourse and its effects, I will identify the positive sides of the elements of discourse applied to business, in order to reach the conclusion that a targeted and studied communication can help organisations and individuals to be successful. Rhetoric and tropes are a part of our everyday interactions. We use them to emphasize what we say or write, or simply to express our thoughts in a way that is “visible” and easily understood by our reader. This is particularly true in business relations. Rhetorical devices such as metaphor, metonymy, synecdoche, irony, are used in this kind of exchanges, and when used in the correct way and not abused, they are a powerful instrument in the hands of businessmen. In particular, metaphor is the most common figure of speech, in which a word or phrase is applied to an object or action in a non-literal way. It improves the way we describe people, things and situations, while making our speech more sophisticated. For this reason, metaphors in business are used to draw the attention of clients or employees, in the case of a manager or leader. As a m... ... middle of paper ... ...ore, I would recommend companies to identify communication strategies which emphasise the importance the awareness of communication, an aspect which must not be underestimated. Works Cited Needle, D., Business in Context – An introduction to business and its environment, 4th edn., Thomson: London, 2004 Umiker, W., Ethos and the laboratory leader (work ethics in the healthcare industry), Medical Laboratory Observer, 3/1/1998, Business Ethics Karen, D., (2002) Lecture on Logos, Retrieved November 20, 2000 From Thinking Modes in Inquiry Systems http://webpages.shepherd.edu/kaustin/399logos.htm Lakoff, G. and Johnson, M., Metaphors We Live By, manca edizione 1980 Rollinson, D., Organisational Behaviour and Analysis – An Integrated Approach, 4th edn., FT Prentice Hall, 2005 Grant, D. and Oswick, C., Organisation and metaphor, manca edizione,1996

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