The World is changing. Any time, any day, we are witnesses of the global crisis and its effects. This global phenomenon has caused people to be more and more selective, therefore the competition inside each market is higher than ever. Companies need to diversify themselves in order to face the crisis and win over their competitors. One of the instruments they might use is communication. The aim of this essay is to demonstrate that an effective communication and awareness of discourse can contribute to the success of a company, both in terms of sales and in terms of internal relationship with its employees. After observing some examples of “bad” use of discourse and its effects, I will identify the positive sides of the elements of discourse applied to business, in order to reach the conclusion that a targeted and studied communication can help organisations and individuals to be successful. Rhetoric and tropes are a part of our everyday interactions. We use them to emphasize what we say or write, or simply to express our thoughts in a way that is “visible” and easily understood by our reader. This is particularly true in business relations. Rhetorical devices such as metaphor, metonymy, synecdoche, irony, are used in this kind of exchanges, and when used in the correct way and not abused, they are a powerful instrument in the hands of businessmen. In particular, metaphor is the most common figure of speech, in which a word or phrase is applied to an object or action in a non-literal way. It improves the way we describe people, things and situations, while making our speech more sophisticated. For this reason, metaphors in business are used to draw the attention of clients or employees, in the case of a manager or leader. As a m... ... middle of paper ... ...ore, I would recommend companies to identify communication strategies which emphasise the importance the awareness of communication, an aspect which must not be underestimated. Works Cited Needle, D., Business in Context – An introduction to business and its environment, 4th edn., Thomson: London, 2004 Umiker, W., Ethos and the laboratory leader (work ethics in the healthcare industry), Medical Laboratory Observer, 3/1/1998, Business Ethics Karen, D., (2002) Lecture on Logos, Retrieved November 20, 2000 From Thinking Modes in Inquiry Systems http://webpages.shepherd.edu/kaustin/399logos.htm Lakoff, G. and Johnson, M., Metaphors We Live By, manca edizione 1980 Rollinson, D., Organisational Behaviour and Analysis – An Integrated Approach, 4th edn., FT Prentice Hall, 2005 Grant, D. and Oswick, C., Organisation and metaphor, manca edizione,1996
McShane, S. L, Olekalns, M, Travaglione, T 2013, Organisational Behaviour: Emerging Knowledge: Global Insights, 4th Edition, McGraw Hill Australia Pty Ltd, North Ryde.
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In the book Metaphors We Live By, authors George Lakoff and Mark Johnson address the traditional philosophic view denouncing metaphor's influence on our world and our selves (ix). Using linguistic and sociological evidence, Lakoff and Johnson claim that figurative language performs essential functions beyond those found in poetry, cliché, and elaborate turns of phrase. Metaphor permeates our daily experiences - not only through systems of language, but also in terms of the way we think and act. The key to understanding a metaphor's effect on behavior, relationships, and how we make sense of our environment, can be found in the way humans use metaphorical language. To appreciate the affects of figurative language over even the most mundane details of our daily activity, it is necessary to define the term, "metaphor" and explain its role in defining the thoughts and actions that structure our conceptual system.
Needle, D. (2000) Business in Context: An introduction to business and its environment. Third edition. London: Thomson Learning
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Business communication needs to become interpersonal again. No matter how we believe our human forms came into existence, we were built to need personal contact and function best with face-to-face communication. As children, we desired comfort from touch, a hug from our mothers. As teenagers, we held hands with our boyfriend or girlfriend. As adults in the workforce, we still need to feel that connection and comfort with our families and the people we work with. As Susan RoAne (2008), owner of a speaking, consulting, and coaching business, discusses one way we feel this connection is through getting to know and building trust by communicating in-person. Through this interpersonal interaction, we not only feel more comfortable around the people we collaborate with, but can better share thoughts and understand what those people are saying verbally and on paper (p. 60). Do you trust someone you have never met in person? Most people say no, because there is no connection with you and the person until you meet.
J. Richard Hackman, Edward E. Lawler III and Lyman W. Porter Perspectives on Behaviour in Organisations, McGraw Hill 1983
Effective business communication is central to the success of an individual’s career and consequently to that of the overall business entity. It would be imaginable therefore that there is some form of correlation between effective communication skills and such success. To put this into context, University of Kent (2011) has placed Verbal Communication at the top of the ten skills that employers most commonly look for. On the same note, anything that hinders effective communication is bound to have a negative effect not only on the specific message delivery, but also on the overall success of a career. In this paper, some of the barriers to effective business communication are discussed, with a few examples of how they affect the process.
In today’s competitive world, the survival of any company depends on how it is perceived by key stakeholders such as customers, consumers, employees, shareholders, investors, and the general community in which the company operates (Cornelissen, 2014). One of the key objectives of corporate communication is to protect the reputation of the company. It is important for the senior managers to understand communication related problems in the company and devise appropriate plans of dealing with them (Cornelissen, 2014).
Thompson, P & Mchugh, D 2002, Work organisations: A critical introduction, 3rd edn, MacMillan Palgrave, New York, viewed 4 April 2014, http://site.ebrary.com.ezproxy.uow.edu.au/lib/uow/docDetail.action?docID=10038997&p00=organisational+behaviour.
A1: Effective communication inside and outside the organization plays an important role in the company’s success. For example, the company will be able to produce faster solutions to the problem. Similarly, the decision-making process of a company will get improved. Effective communication also increases the productivity by reducing time wasters. When someone effectively communicates with the stakeholders of the company like customers, suppliers, shareholders then this will build strong business relationships between them. Effectively communication also produces better financial results for the company and even higher returns for the investors due to higher employee
Business communication is used to manage relationships, promote products or services, and discuss operations and procedures within a business. Communication is a fragile piece within a puzzle that a business must nurture in order to be successful. Businesses will be faced with adversity throughout their existence, and it is how they handle their operations and reputation throughout a crisis that will ultimately determine whether they last. A crisis management plan will help a business to assess a situation, develop a plan of action, and put a plan in to motion. The following information will explain how to address a subordinate during a crisis situation and how to communicate and manage a situation correctly.
Communication is an essential tool used in most people’s daily lives. Humans are social creatures who need to reach out to others at home, work, church or school. Technological advancements in the twenty-first century changed the means of communication especially within the last few years. In the past, communication was either face to face, phone, or written letters. Nowadays, many use email, social media websites or instant messaging to socialize with others. The methods used to communicate in someone’s personal life are also useful in a business setting. Effective communication both written and verbal is the key to organizational success especially in a global market. Leaders and managers are charged with leading a company in solving