In today’s competitive world, the survival of any company depends on how it is perceived by key stakeholders such as customers, consumers, employees, shareholders, investors, and the general community in which the company operates (Cornelissen, 2014). One of the key objectives of corporate communication is to protect the reputation of the company. It is important for the senior managers to understand communication related problems in the company and devise appropriate plans of dealing with them (Cornelissen, 2014).
The primary aim of this paper will be to look at various case studies in which corporate communication can be used to address problems in organizations to improve their relations with the key stakeholders. The paper fetches insights
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Agidex is a pork production company based in Asia. In the past few years, it has experienced remarkable growth. The company is planning to expand it capacity through opening new facilities. However, its activities have attracted a lot of negative scrutiny from residents, government agencies, and environmentalists. The company is worried that if it facilities are not developed in two years; it will lose a lot of money. On the other hand, Domino Pizza is a fast food company based in the United States (Young & Flowers, 2012). The company uses social media to communicate with its key stakeholders (Young & Flowers, 2012). This paper looks into details the cases of these two companies and their corporate communication …show more content…
They will engage themselves in the communication process with the stakeholders. The managers will lay down strategies and set up goals for the expansion process. The manager will play roles such as discussing solutions to questions raised by employees, customers, and the shareholders. The managers should also critique the mission and the strategies of the company on a regular basis
The decision makers that will use the stakeholder input include the managers, marketers, the engineers, and the government. The managers will use input from stakeholders such as consumers to make decisions on the management of the plants. These decisions could include the employment policies and products to be produced. Marketers can use the consumers’ input to tailor their marketing plan as well as designing the products. Engineers can use the shareholders’ input to design the capacity of the pork facilities. The government can use these inputs to set up regulations and licensing
The development and complete integration of the internet into everyday life has changed the modern perception of communication which, as a result, has changed the playing field for public relations practitioners everywhere. Social media opens new doors into the world of communicating and is undeniably useful for “anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization” (Horton, 2011). Through the successful creation of social media campaigns, an organization has the opportunity to create a positive public image, relationship, and lasting online presence that will benef...
Explain the importance of defining the objectives, scope and success criteria of the decisions to be taken
Furthermore, there is social media questioning campaign being driven by consumers between the ages of 18-35. The social media campaign with over 10,000 followers goes like this, # Name + Shame Inhumane Meat! Producers. As a matter of fact, this social media campaign can be used as an advantage for Delite Meats because social media tools empower stakeholders and communities to access and share information on company behaviors and projects as they are implemented, therefore, the stockholders will become the company advocates of CSR
When studying communications one will realize that different companies or organizations communicate internally and externally with their different target audiences. Therefore, we are exposed to different kinds of corporate publications. These can be internal and/or external publications. Corporate publications intend to communicate or rather aim to convey certain messages to different messages to different target audiences. For example, internal publications are publications aimed for employees and stakeholders, whereas external publications are aimed to communicate with customers. Various companies consist of the company’s profile, corporate image, the business activities, recent marketing and advertising campaigns of the company, the social media and digital strategy and presence and online presence of the company.
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
Customers and suppliers are certainly affected by the success or failure of company performs but not as directly as shareholder and employees. The local communities that have a more interest in what manager do and how manager do. The purpose of the manager for stakeholder is to serve a wider range of inte... ... middle of paper ... ... all vital for company’s perform.
This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.
Companies have to distinguish themselves in different ways if they are to have a good reputation and this can be done through their communication strategies. In a time of crisis the company’s reputation is threatened and the communication strategies used will save or hurt the firm’s reputation. Before creating communication strategies, companies ought to identify their stakeholders. Appendix 3 illustrates the different stakeholders of a company.
The knowledge managers need to possess is technologically inclined and globalized. Effective management can enhance a company’s performance by contributing to employee and customer satisfaction, productivity, and development (Noe, Hollenbeck, Gerhart, & Wright, 2010). The first skill for managers to understand and practice is communication, because it is the foundation for all actions in the workplace and it allows the supervisor or manager an opportunity to build relationships with the overall workgroup without alienating anyone in the work environment (Roper, 2005). As a manager, it is very important to be able to communicate effectively. As Robert Kent, former dean of Harvard Business School, has said, “In business, communication is everything” (Blalock, 2005).
Effective business communication is central to the success of an individual’s career and consequently to that of the overall business entity. It would be imaginable therefore that there is some form of correlation between effective communication skills and such success. To put this into context, University of Kent (2011) has placed Verbal Communication at the top of the ten skills that employers most commonly look for. On the same note, anything that hinders effective communication is bound to have a negative effect not only on the specific message delivery, but also on the overall success of a career. In this paper, some of the barriers to effective business communication are discussed, with a few examples of how they affect the process.
The study of Media and communications has developed through various social, cultural, political and academic contexts. In different periods media pay attention and give a priority to new approach and how these approaches make sense of the world that we live in. Media and communications took an important place in movements. In all fields like Marxism, Culture studies, Feminism, Structuralism, Subculture and Postmodernism, media had power and was an element which influenced society. Thus, how have media and communications spread in the last centenary?
Significant aspects of any organization are the methods through which communication occurs. Whether internal or external, organizational communication influences every aspect of an organization, from its structure to its achievements. However, since an organization requires stakeholders, such as customers, supporters, donors, volunteers, or even the media, the methods through which an organization addresses its publics are paramount. Communicating with stakeholders is especially significant for those organizations that rely heavily on their stakeholders such as non- profit organizations (Taylor, Kent & White, 2001). Organizations, and non-profit organizations in particular, need to understand effective communication models to operate efficiently.
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Communication helps the organizational members to make both personal and organizational goals. And also help them to co-ordinate on the internal activities of the organization. To the extent the less effective communication of any organization is the less e...