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Communication within and outside the organization
Advantages and disadvantages of internal communication
Communication within and outside the organization
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Question 1
When studying communications one will realize that different companies or organizations communicate internally and externally with their different target audiences. Therefore, we are exposed to different kinds of corporate publications. These can be internal and/or external publications. Corporate publications intend to communicate or rather aim to convey certain messages to different messages to different target audiences. For example, internal publications are publications aimed for employees and stakeholders, whereas external publications are aimed to communicate with customers. Various companies consist of the company’s profile, corporate image, the business activities, recent marketing and advertising campaigns of the company, the social media and digital strategy and presence and online presence of the company.
The aim of this essay is to discuss the chosen, Woolworths as a company that encompasses the characteristics of internal corporate communication. Internal communication will be briefly discussed within a corporate company by describing and discussing the following aspects: company’s profile, corporate image, the business activities, recent marketing and advertising campaigns of the company, the social media l stand digital strategy and presence and online presence of the company.
In order to be able to discuss and describe the above mentioned aspects and to understand what internal media entails, I should firstly start by defining it: Internal media entails that the organization is responsible for the whole process and outcome (e.g. house journal, brochures, radio and TV). Effective internal communication is one of the enablers of employee engagement and thought to add fundamental value to organizations...
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...ding to Woolworths chief executive, Grant 0’ Brien, said having multi-channel services would provide more opportunities around customer convenience as well as more increased options. He believes it is about creating integration and increasingly finding out about the company’s valuable customers. The online platform enables customers to shop online (Herrick: 2011).
Source list
Herrick, C. 2011. Woolworths revamps online strategy by upgrading supermarket app. Date of access: 02 Nov 2013
http://www.computerworld.com/au/articles/406094/woolworths_revamps_online_service_by_upgrading_supermarket_app/.
Mack, M. 2013. Woolworths is aiming high. Date of access: 02 Nov 2013.
http://www.supermarket.co.za/news_articles.asp?ID=4272
Woolworths Holdings. Press news. Date of access: 02 Nov 2013.
http:www.woolworthsholdings.co.za/corporate/profile_overview.asp.
Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.
In recent times it has been well documented and reported that the way in which retailing is changing. Alongside the former methods of ‘’bricks and mortar’’ stores, modern day retailers must now ensure that their goods and services are available by means of various streams, including websites and mobile apps. (Benady, D. 2014) But it is not only retailing which have changed; the consumer is becoming savvier and increasingly sophisticated. Consumers are expecting more from retailers and now expect a ‘’seamless shopping experience’’ however way in which they may interact with the retailer. (Benady, D. 2014)
... strategy of cutting cost is planned in the next one or two years by 2016. The target for online shopping that the company estimates to increase by 8 million people is to be achieved by 2020.
Gibson, J.W., and R.M. Hodgetts. 1991. Organizational Communication – A Managerial Perspective. 2nd Edition. New York: HarperCollins Publishers.
This process reminded me of the two forms of internal communication concerning business, which were downward and upward communication. Upward communication is how information flows through a company through a hierarchy. In Dillard’s, the hierarchy would be from the employees to sales managers, to general manager, to corporate and so forth. Downward communication is the reciprocal, where
This report contains dividing the key processes of Woolworths Supermarkets division and identifying and measuring and prioritizing the key risks to each process of the business. As a retailer Woolworths key process were identified as purchase and selling and distribution. Each risked faced by the organization at each phase of operations has been defined and suitable measures to mitigate those risks has been suggested under the heading “Response”. Risks with high Impact has been given priority in the listing and the compliance or the standards that is to follow in response is specified under the Benchmark Column against the risks.
Woolworths is one of the biggest retail group in Australia. Its motto is to provide fresh food to customer with in an affordable price. The company procures goods from the manufactures and also produces few products from their manufacturing plant. With its corporate office in Sydney it operates all the distribution channels, petrol sites and support centres. It has a trusted food, liquor and general merchandise brands.
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals
Woolworths is a large retail business selling a wide range of products including clothing, food, and general merchandise in South Africa and Country Road in Australia. The company was founded in 1931 by Max Sonnenberg assisted by his sons Richard and Fred Kossuth. The purchasing structure is centralized having two main distribution centres, one located in Cape Town (Montague Gardens) and the other in the Midrand between Johannesburg and Pretoria. All Woolworths’ purchases go through these two main distribution centres. The company takes responsibility for the entire lifecycle of their products including the reduction of direct environmental impacts which requires it to take custodianship of the supply chain and at the same time to convince customers and suppliers in the network to reduce their environmental impact (Annual Report, 2010).
Gibson, J.W. & Hodgetts, R. (1991). Organization communication: A Managerial Perspective. New York: Harper Collins Publishers.
Internal communication is a key to succeed and every company’s internal communication is different some way or the other. Informing employees about salaries, benefits and end of the year bonuses is not consid...
Marketing communications is the best way to appreciate the value of the goods and services offering by organization. Traditional tools of marketing communication disciplines are five: advertising, sales promotion, personal selling (see the EBS Sales Force Management text), public relations and direct marketing. There are also media in which time and space can be bought or used to deliver messages to target audiences. Organisations are planning which appropriate mix of these tools and the choice of media has for a long time been largely predictable.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.