Informal Communication Case Study

Q1. What role will your communication skills play in your company’s success?

A1: Effective communication inside and outside the organization plays an important role in the company’s success. For example, the company will be able to produce faster solutions to the problem. Similarly, the decision-making process of a company will get improved. Effective communication also increases the productivity by reducing time wasters. When someone effectively communicates with the stakeholders of the company like customers, suppliers, shareholders then this will build strong business relationships between them. Effectively communication also produces better financial results for the company and even higher returns for the investors due to higher employee

However, we cannot memorize all of them at once. Therefore, there are three principles that will help a lot in any situation in the business world i.e. Respect, courtesy and common sense. These principles even encourage forgiving someone if someone has made a mistake in the business environment. Similarly, if someone has an ambiguity, it is better to ask questions for clarity.

Q3. How does formal communication differ from informal communication?

A3: Every organization has a formal and informal communication channels. In formal communication, there is a structured flow of information and ideas thru the chain of commands of the company’s hierarchical level. Information or ideas are mostly related to the professional activities of the employees. However, in informal communication, the flow of information and ideas do not follow structured channels. Information is mostly related to personal or social opinion and feedback that does not have any link to the business or professional activities of the organization.

Q4. In what directions can information travel within an organization’s formal

However, to actually receive a message, the audience need to first sense the presence of a message, select it from the bulk of other messages and then perceive it as an actual message. There are certain steps which need to be followed to enhance the chance of success of efficiently perceiving your message by the audience. The speaker has to pay attention to the expectations, needs and wants of an audience instead of focusing on his own needs. Similarly, the speaker needs to use familiar channel and medium that audience can relate to. Moreover, the technology used for transferring of a message has to be compatible with the audience. In the end, the message needs to be in simple and easier to perceive according to the audience expectations.

Q7. Why should communicators take an audience-centered approach to communication?

A7: Communicates should focus on the audience need to ensure effective communication. Otherwise, the intended message will get ignored, lost or misinterpreted by the audience. The audience-centered approach focuses on the “you” attitude instead of “me” attitude. During communication, if the speaker knows about the audience, their needs and background then it will easier for the audience to hear your message, understand it and respond effectively. This approach will not only increase the effectiveness of the communication but