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Comprehensive essay on swot analysis
Comprehensive essay on swot analysis
Comprehensive essay on swot analysis
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5. SWOT and critical success factors
Strengths I will maximise them by:
1. Access to cleanliness
2. Skilled labour force
3. Patron market
4. Customer satisfaction to be considered first
5. Healthy business relations with other key partners companies.
6. Splendid interior and outlook of restaurant
7. Superb tasty food offerings
.
.
. Cleanliness is must for any restaurant to grab customers attention, so our plan will be to provide clean hygienic food.
Workers to be hired are to be highly efficient and dedicated towards their work completely.
Market to be patronised, for this efforts are to be made to welcome customers from each and every caste without any discrimination.
In any restaurant progress, customer is the lifeline, so it
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Weaknesses I will minimise them by:
1. Popularity difficult to attain in the beginning phase.
2. Limited funds for advertising
3. Continuous check on cut throw price. Initially any business find a bit difficult to get valued for its services, so here our side responsibility is to do the best by providing excellent customers services we can so as to make restaurant popular.
Finance available for advertising is to be less in the starting of business, so it becomes our duty to properly utilise that fund without any misuse of money.
Cost of food items to be offered in the restaurant must be continuously checked so that customers find the cost reasonable as well we also can make some amount of profit margin initially.
Opportunities I will maximise them by:
1. To be the best in market
2. Sales to be increased.
3. To become well known globally
. For this hard work and best efforts on side of each and every member related to restaurant is needed.
For this strategy to be adopted to satisfy customer food habits, so ultimately they come regularly to our restaurant and so sales will go
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
As you can see from the points above it is vital to give good customer
Whole Foods Market, which is in the Grocery Store and Health Food Store industry, is one of America’s most prominent organic grocery store on the market. The supermarket chain has established a competitive advantage amongst other grocery stores, as it assures consumers that all foods are free of preservative, additive, and pesticides. The grocery store has gained such a profitable following, that it Amazon acquired it in August 2017, boosting Whole Foods Market’s digital and physical competitive advantage. In fact, most researchers have concluded that such an acquisition may eliminate any opportunity for other grocery store chains to compete against Whole Foods Market (Formichelli, 2017). Whole Foods Market’s key to success
The restaurant is unable to successfully market itself since competitors like Alice Fazooli’s and Terroni, both competitors have multiple locations with more seating capacity and also has a established brand awareness of their restaurants. Unlike the competitors, Tutti Matti offers one location serving in downtown Toronto (King and Spadina), good location with busy traffic, however despite the amount of customer traffic in downtown Toronto, the restaurant serves 70 seats only. Moreover, Tutti Matti does not offer lunch Saturdays and is not open on Sundays unlike competitors. Business is not consistent like competitors instead it is slower in the summer season along with Mondays and Tuesdays. Furthermore, like abovementioned, Tutti Matti has 2 price strategies - $15 lunch price-fixe or the menu ranges from $6.25 – 28.95, where the average dinner cost is $50 plus tip and tax. The restaurant does not use any middlemen and Solomon saves about $15, 000 from expenses by purchasing ingredients herself. Hence, for the first six months the business did well with a sales $210 000 and 30% of the sales was the cost of food expense. Thus, profit margin first six months is $165 900. The fixed cost of the business adds up to $130 616 which leaves a total profit contribution of $35 284 from operating the six months. In order to build brand awareness and increase customer base, Solomon is willing to
The restaurant business is a challenging industry and if a company has a strategy that works for them as well as their employees, it should stay the course and tweak as needed.
Wendy’s is one of the world’s third largest hamburger companies that is quick service. There are over 6,500 company and franchise restaurants worldwide. Wendy’s mission is to stand for honest food, higher quality, fresh wholesome food, prepared when you order it, prepared by Wendy’s kind of people, do it Dave’s Way, we don’t cut corners. This company believes in fresh and non-frozen products so the customers are satisfied and now they bought from an honest restaurant. The foundation believes in long term success that include there core values in every production. The core values are “Quality is our Recipe” “Do the Right Thing” and “Give Back”. Wendy’s focuses on the responsibility that the stakeholders are also the key to success.
To create the best, branded and a healthy eating catering company to the clients and to be recognized as one of the most admired companies in Malaysia within 5 years.
All cooking and baking for the fast food will be done in the kitchen facility. This facility will be equipped with computerized deep fryers, commercial freezer and refrigerators, preparation tables, stoves, ovens, and other related equipment. One employee and one chef will be in charge in the kitchen.
Hospitality is about serving the guests to provide them with "feel-good-effect". "Athithi devo bhavha" (Guest is God) has been one of central tenets of Indian culture since times immemorial. In India, the guest is treated with utmost warmth and respect and is provided the best services.
However, not only the high quality standards of food affects the business, the staff who are presently providing the service are entitled to establishes him or her self with their tone (the sound of the voice), manner (the level of maturity), language and body language well enough to satisfy the customer and to make them appreciated of feeling more welcomed and values them as a proper customer. E.g. if a customer was about to speak the staff operating the till would say hello, may I take your order please,' and when their products are given Thank you and please come again.'
We served best quality food to satisfaction of buyer. Our main weakness is we provide better than other cafe but other competitor in lowest price.
Restaurants provide homogeneous products, though service delivery may differ from one place to another depending on the caliber of regular customers registered over a period of time as well as the target market. This means in most cases, service delivery will remain the main factor behind success of any enterprise in the hospitality industry.
Nosi, C. & Zanni, L. 2004, "Moving from "typical products" to "food-related services": The Slow Food case as a new business paradigm", British Food Journal, vol. 106, no. 10, pp. 779-792, Proquest Database, <http://search.proquest.com.ezproxy.students.angliss.vic.edu.au/business/docview/225143535/F51762BBA05845F7PQ/9?accountid=49749>
Each staff member of the restaurant should have nice and clean hygiene along with good manners. Having good hygiene is very important whether an employee is waiting tables, washing dishes, or cooking. If an employee does not shower friction will start to grow between the staff and no one would like to work or even be around that employee. Working in the food service industry with overgrown nails or dirty nails is against the health code and could contaminate the food being prepared by the employee. Being around a customer with bad hygiene could possibly hinder the customer from having a memorable time at the restaurant. Having good manners is also mandatory for every staff member so that no problems can surface between the staff and customers. Steve Marchetti explained that each employee are to meet the minimal standards set forth in the employee handbook and also deliver on the company?s commitment to their customers (Marchetti). A restaurants commitment...