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Influence of culture on consumer behavior
Influence of culture on consumer behavior
Influence of culture on consumer behavior
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Short Paper Assignment #2
Bourdieu’s theory of distinction, judgement, and taste are rooted in education and then secondly, familial economic class. Through exposure and experiences we develop culture capital, which is all about being in the know. The more exposure an individual has, the more they know about the world and therefore, the more culture capital they consume. As a result of having culture capital one has the ability to decipher different symbolic codes because they are aware of more context. A hipster has a very specific culture capital that diverges from the mainstream and is ever evolving because they constantly have to be in the know and consume the latest trends before it becomes popular. Then only people with certain cultural
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When Bourdieu discusses cultural capital he is referring to knowing; for instance, what to talk about in a certain context. Capital means resources, so someone with large cultural capital has a lot of experiences in the world and are perceived as knowledgeable and able to converse about an array of diverse topics. Cultural capital can be learned, which is why education for Bourdieu is the first determent, over and above class origins. People who are not from a higher class, but have been immersed in education, can conduct one’s self in a manner where someone cannot distinguish their economic and social origins. Culture is not individualized; it is all …show more content…
These codes depend on geographic location, age, personality and other determinants, and we need this context to correctly decipher these codes. For instance, a person can walk into a room wearing an ugly penguin sweater and people will perceive this individual differently depending on their own experiences and background. Aunt Jeri might think this person is outdated and be very confused. On the other hand, a Wesleyan student might think that person is hip. There is a politics of reception that is not universal. Cultural knowledge and knowing an artist is specific to people’s exposures. For example, an old $10 Kmart sweatshirts with holes in it, to some people, might look the same as a Yeezy sweatshirt that is $1,000. These two types of sweatshirts can look the same for some people, but if people could read the codes and were exposed to celebrity designer brands, they would know that one sweatshirt comes from Kmart vs. Kanye’s brand. Codes are not just based on class, but also through experience. A mother who shops at Neiman Marcus and lives in a wealthy neighborhood might not know the difference between a Kmart sweatshirt and a Yeezy sweatshirt. However, a 16-year-old kid from a middle class family in L.A. might. When people buy Yeezy sweatshirts that are oversized and have ripped holes in them, which is not the most attractive look. However, I doubt the shape and fit of the sweatshirt is the main motivation for purchasing the
Bourdieu (1997) develops his notion of cultural capital, the learned competence in the valued way of doing things, as a way of explaining this unequal educational performance of students. Those with cultural capital not suited to Australia’s Western educational approaches are less likely to succeed than students with a predetermined skill set ideally suited to Australian education systems. That is to say, the students from minority groups a...
To fully understand why social, economic, and cultural capital could lead to success or failure, it is essential to know the difference between the three. Social capital is defined by the Organization for Economic Co-Operation and Development as “the links, shared values, and understandings in society that enable individuals and groups to trust each other and to work together” (OECD, 2015). Social capital can be multiple things including family members, colleagues, and strangers who have the
Pierre Bourdieu (1930-2002) was a French sociologist who mainly focused his works on the dynamics of power in society. He was born into a family that had a working class background and lived in a small town in France. The French sociologists ideologies originaly started to come together when he decided to put attention towards these two themes ‘cultural capital’ and ‘cultural reproduction’. “Cultural reproduction refers to the ways in which schools, in conjunction with other social institutions, help perpetuate social and economic inequalities across the generations” (Giddens and Griffiths, 2006, p.710) – this quote is basically stating that it’s a process that takes place which involves passing down cultural principles and values from one
Bourdieu’s approach to class embodies his agitatedly relational conception of social life. Other theorist for example Marx believes the reality of social life is based on heterogeneity and inequality relations between the upper class and the middle class in a broad...
“Cultural Capital refers to non-financial social assets that promote social mobility beyond economic means. Examples can include education, intellect, style of speech, dress, or physical appearance” (Wikipedia 2014).
Socially our designs share the idea that these shirts are designed to be a sellable product that will attract a certain youth demographic, some would say this demographic would be 12-25 year old males and females who are into a specific genre of music and style somewhat associated with the hipster culture that is popular today. The success of these designs is based upon creating visually appealing graphic elements tied with type, mostly the company or bands identity and highly saturated hues. We both share the drive to establish our own company and promote the brand; this can be seen in the Burn This Forever picture enclosed, as well as with my Nevernood clothing line. In contrast my work is mos...
Fashion brands are quick to apologise after appropriation-related controversies. Is this what fashion is all about ? And how is it manifested in cat-walk high fashion? Cultural appropriation raises many issues, for example the difference between appropriation and appreciation. Cultural appropriation is something that not many people talk about, some considers that just because it has a cultural background that does not mean people cannot enjoy it and on the other hand, others believe that everything is cultural appropriation. For example, Karlie Kloss from the Victoria’s Secret Fashion Show runway in a war headdress and not much else. The question rises, why do fashion brands have a bad reputation for knowing the difference between cultural appropriation and appreciation? (Baker, 2012) Therefore, it shows that the designers do not take enough time to do basic research, before launching or promoting clothing lines or campaigns that use misappropriated cultural references. As research shows that people of colour are constantly bombarded with acts of cultural appropriation, but with the help of celebrities, 2013 had to be cultural appropriation’s most visible year yet, this was stated on the Arts-Entertainment blog, (Sanchez , 2013). The main topics, that I will be focusing on are the Native American culture, Black culture, Japanese and Indian culture, using different cultural appropriation examples from both fashion and popular culture, to gain a better understanding of how aspects of these cultures have been appropriated....
“It was different in the USA, where wartime restrictions had been quickly removed, and where the new ‘consumer society’ was forging ahead – helped by new developments such as the start of the credit card system in 1950. But these differing conditions produced a similar effect on fashion both in Europe and America – a tendency to prefer the safe and normal, a veering away from the radical and extreme. ‘Normal’ felt good, especially with the memory of the war still so fresh in many people’s minds” (Baker 6). Fashion is an important aspect to people’s lives, and is influenced by various parts of society. Sometimes there are practical reasons behind certain fashion trends, but there are some trends that have no apparent origin or purpose. Fashion can also influence other parts of popular or high culture, including music. “Rock n’ roll,” the music of the 1950’s, displayed young people’s (17-25 year-olds) interest in clothes, as heard in such pop tracks as “White Sports Coat” and “Blue Suede Shoes” (Baker 12). Regardless of purpose or origin, “style [in the 1950’s] often meant super luxury, whether it was the use of lots of shiny chrome or lace, shimmering with sequins” (Baker 11). During the 1950’s, style was not only a portrayal of one’s sense of fashion – it was a portrayal of who you were.
The clothes people wear reflect their social status. If people wear brands of clothing that are known to be popular and expensive they will be looked upon highly in society. The suit identifies people such as businessmen and leaders of huge corporations that are seen walking around wearing designer suits. They are perceived highly in society because these brands of clothing are expensive and this earns them respect socially because they look classy. Whereas if people wear clothing that isn’t branded or not very well known they won’t be perceived very highly in society and may not receive any sort of social status. This can be someone who just wears casual looking clothing, all day, which can include of not very well known brands. In society this person is perceived as average or someone with not a lot of money because he or she doesn’t wear known and expensive brands. The brands of clothing people wear can separate social classes and create a higher
Cultural capital can represent a communities’ identity, their traditions, and understanding of each other. Cultural capital can be enacted through common occupations such as farming and ranching. Cultural capital can also be framed by a common attitude. ( Jacobs, 2011) For example, Can Tho people are gentle, honest, hospitably. They serve tourists delicately and carefully. Many tourists who once visited this place never forgot Can Tho city as well as its people.
Bourdieu looks into art music and books and explores what social group regards artists as theirs; defining what certain classes believe belongs to them. Similarly to the works of Marx, he argues that Aestics within cultural capital and educational issues are seen as class markers. Using this as a way to define entitlement within a society; taste is the ability to know what is culturally defined as superior is often used as a means to exclude outsiders or those of lower social
cultural studies becomes available as a resource to educators who can then teach students how to look at the media (industry and texts), analyze audience reception, challenge rigid disciplinary boundaries, critically engage popular culture, produce critical knowledge, or use cultural studies to reform the curricula and challenge disciplinary formations within public schools and higher education. For instance, Shane Gunster has argued that the main contribution cultural studies makes to pedagogy "is the insistence that any kind of critical education must be rooted in the culture, experience, and knowledge that students bring to the class room."(Intellectuals, and Cultural Studies,P.253).
Although the Bohemians traditionally showed rebellion and lived free lives, when they get education, their rebellious attitudes are tamed and eventually, they make up their minds to live independent yet responsible lives. These are people who were against consumerism but when they got good jobs and good money, they could not resist from consumerism anymore. Brooks noted that to Bobos, “ideas and cr...
Stuart Hall, in Cultural Studies and its Theoretical Legacies, states “But there is something at stake in cultural studies, in a way that I think, and hope, is not exactly true of many other very important intellectual and critical practices.” (Hall 1996, 99) This statement suggests that cultural studies, has something to offer which is of greater importance, if not different from, the offerings and insights of other academic disciplines. In this paper, I will look at whether or not this suggestion has merit, or is cultural studies just another academic discipline with no more or no less importance than any other discipline. I will draw my analysis and conclusions based on Hall’s paper, some personal insight and the work of Zygmunt Bauman.
Furthermore, to say that only bourgeoisie or higher class can experience culture would also be a false approach. People may give the inability to get academic education as an example for this situation. For example, in the UK or the USA, one must pay some certain tuition fee in order to go to college or universtiy. While some in countries this tuition f...