Cultural Influences Of Consumer Behavior

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Cultural Influences of Consumer Behavior

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With over 6.3 billion people, the world is a marketing oyster (Armstrong & Kotler, 2005). The trouble or the task that most marketers face is identifying how to sell their product to those people. There are many ways to sell a product, but identifying the buying behavior of the target market and catering to those behaviors is integral in today's complex society. Consumer buyer behavior is defined as the buying behavior of final consumers – individuals and households who buy goods and services for personal consumption (Armstrong & Kotler).

Culture is the patterns of behavior and thinking that people living in social groups learn, create, and share. Culture distinguishes one human group from others. A people's culture includes their beliefs, rules of behavior, language, rituals, art, technology, styles of dress, ways of producing and cooking food, religion, and political and economic systems. Anthropologists commonly use the term culture to refer to a society or group in which many or all people liv...

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...s place over different countries and it does act in different environments. One of the most determinant environments to the success of the international marketing process is Culture, which hold the reason for many human acts and behavior. Reaching to that point international marketer should study deeply culture treaties of a country the company is planning to act in. so that special amendments in the organization overall plans and actions is made to act in accordance with the new market variables.

References:

International Marketing, Sixth Edition.

Vern & Ravi. Dryden Press. • International Marketing, Ninth Edition.

Philip Cateora. IRWIN. • International Marketing, Sixth Edition.

Michael & Ilkka. Harcourt. • International Marketing, Tenth Edition.

Armstrong & Kotler. • Consumer Behavior, Eighth Edition.

James F. Engel & Roger Blackwell, Bowel Miniard.

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