Body Art Prejudice

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Brian K. Miller, Kay McGlashan Nicols, Jack Eure, (2009) "Body art in the workplace: piercing the prejudice?", Personnel Review, Vol. 38 Issue: 6, pp.621-640 Tattoos socially identify an individual negatively but are seen significantly more open and acceptable to others. Companies would prefer to work with a like-minded community but the US workforce is growing even more diverse and companies are having a hard time distinguishing what is appropriate appearance standards without infringing on inalienable rights. Those with body art are more likely to be a target for prejudice and discrimination due to their display of individuality. When others view a person with tattoos and piercings they mentally perceive them to be affiliated with other …show more content…

Back in 1999, 21 percent of people had tattoos but compared today about 40 percent now have tattoos, this can tell us the way customers will interact with the organization since there is a commonality. Tattoos are starting to be unproblematic and are seen to be more helpful to a company’s brand name, not being viewed in such a negative outlook. The domain of stigma discrimination can be view both physically and non-physically, Things like tattoos or brands are physical and other things such as disease or mental health problems are non-physical. There is no contrast between a consumer buying a product but there is a negative view of someone with tattoos selling the product. The younger generation object less to tattoos than more elderly people, so the company has to be mindful to who their biggest consumer …show more content…

Although, tattoos have been found useful on employee’s to help to promote products and services by reaching out to a new set of customers. With tattoos comes prejudice and more often than not employees without any tattoos prefer not to work with someone who does have them. People are shape others in what they want to see them as based on appearance, they also have already perceived those with tattoos negatively and placing them into a made up social group. The research that was provided was not just from one establishment, managers from all over the job field came to a common thought that anyone with visible tattoos is viewed negatively.
Timming, A. R., Nickson, D., Re, D. and Perrett, D. (2017), What Do You Think of My Ink? Assessing the Effects of Body Art on Employment Chances. Hum Resour Manage, 56:

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