Ben's Vs Magnum

Every company tries to sell their product in a way that shows its best quality. Ice cream companies, in particular, sell their product based on aspects, such as its texture, taste, and even tantalization, and how these elements affect the audience. Ice cream is a delicious treat that is enjoyed by millions of people, which is why companies compete using advertisements to sell to the public. As ice cream becomes commercialized, companies like Ben & Jerry’s and Magnum began to make their own distinct flavors of ice cream that are represented in appealing ways through the advertisements.

Ben & Jerry’s is a company that commercializes their ice cream by provoking the viewer to envy their new product by showing its melted hot fudge core with two types of ice cream. In the print of the advertisement, the statement “We’re bringing the core to your door” is a clever use of repetition to lure customers into purchasing Ben & Jerry’s ice cream. The background depicts farmland with light blue skies and a rolling mountainside of green grass. This depiction presents the ice cream’s good ingredients such as milk and dairy while also showing the deliciously intoxicating ingredients such as chocolate.

Magnum commercializes their ice cream based on desire and temptations. In many of the Magnum commercials, the company tends to make their primary

While the Ben & Jerry’s advertisement shows a family farm theme in promoting their ice cream, Magnum portrays their business as a means of satisfying a pleasurable temptation, such as eating sweets. Also, Ben & Jerry’s uses rhyme to appeal to younger kids while Magnum uses “Till Death Do Us Part,” which is a phrase a couple would say at a wedding during their vows. Overall, Ben & Jerry’s commercializes on a personal level while Magnum is on a higher level of