Happy Meal The Secret Life Of Pets: The Secret Life Of Commercials

730 Words2 Pages

Motivation is the key to success when it comes to advertisements. It plays on the wants and needs of the person watching the commercials. Living in Canada for 11 years, it was not hard to find commercials of items in the United States but they were quite different. Consider the following 2 current commercials:
• Happy Meal The Secret Life of Pets Movie Toys Commercial 2016 – USA (Toys for Kids Games for Kids, n.d.) https://www.youtube.com/watch?v=flVNTgJrFLw (There is stuff afterwards regarding the Movie Toys own advertisement from 0:30-0:46)
• McDonald’s Happy Meal | Secret Life of Pets | Make Pops Laugh – Canada (McDonald’s Canada, n.d.) https://www.youtube.com/watch?v=uYu2-BEvles
Based upon Abraham Maslow’s Hierarchy of Needs, one of the …show more content…

While the movies characters are still talking, they interject a family going into the McDonald’s. They start eating and bring out the toys within the Happy Meal to play with, all the while being told by the movie characters that they have nothing to play with when away from home. According to Maslow’s Hierarchy of Needs, this commercial addresses the physiological needs of food and water, the safety needs making the kids feel safe and sheltered by their parents, as well as their social needs because getting the toys in the Happy Meal will make the kids feel accepted and loved (Tanner, Jr & Raymond, 2012, pg …show more content…

While the USA commercial feeds on the constant visual of the movie itself, the Canadian commercial feeds on the actual toys in the Happy Meal. So, which is better? It all depends on the motivation you have for getting that Happy Meal to begin with and how the commercials make you feel.
The USA commercial shows the food aspect as well as tell you about how playing with the toys is fun. It appeals to the parents to get them to come eat McDonald’s food and then appeals to the kids to eat the food while playing with the toys. The Canadian commercial was focused strictly to the kids to let them know what toys you can get. At the beginning of the commercials, it was not clear what company it was for until the McDonald’s Happy Meal box appeared on the table in the background. Finally, at the end of the commercial they talk about McDonald’s.
There are several commercials out there that are not great ones but the best Lincoln commercials are the ones with Matthew McConaughey. Consider the following commercial from Lincoln from September

Show More
Related

  • Lipozene Commercial Analysis

    1096 Words  | 3 Pages

    What makes a T.V. commercial memorable? Is it the product you remember or just the commercial itself? Many times it could be both, depending on the person that’s watching the commercial. Sitting down to watch the television is more than just enjoying your favorite TV show; it’s about seeing the different types of commercial that comes with it. Commercials will play a huge role in today’s society.

    Read More

  • Masters of Desire: The Culture of American Advertising

    378 Words  | 1 Pages

    Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • Compare And Contrast Mcdonalds And Checkers

    902 Words  | 2 Pages

    With value meals and fast service being a top priority for McDonald 's and Checkers a family friendly environment is a must approach that both company have to keep in mind. When you dine in at McDonalds you are coming into an elegant place in which you can get loud and enjoy yourself. Kids that come to McDonalds love the fact that it has a place just for them, the Play Place. While parents are ordering food, the children can have a good time playing in the secured play area. Also McDonald is a company, which is known world wide through their advertisement on kid meals for children. About twice a month McDonald 's provides a change in the goodies for kids which brings every kid 's meal with an up-to-date toy promotion of the month, these toys usually come from current movie characters playing in theaters. On the other hand Checkers provides a more simple approach for family friendly environment. Checkers provides customers with a kids meal at a reasonable value though neither the kids meal nor the toys are advertised throughout television checkers still has children eating from their kid meals. Though both fast food chains provide a family friendly environment McDonalds most definitely provides more for families and their

    Read More

  • Mattel Executive Summary

    438 Words  | 1 Pages

    Finally, Mattel should collaborate with quick service restaurants such as McDonalds and Burger King to include a Mattel toy, such as Hot Wheels, in kids’ meals. In 2006, the food industry spent over $360 million on toys and 36% of all fast food meals were served to kids, making toys the most popular form of marketing to children (Gagnon & Freudenberg, 2012). This is a unique opportunity for Mattel to increase their competitive advantage through a different marketing

    Read More

  • A Rose for Emily, by William Faulkner and The Yellow Wallpaper, by Charlotte Perkins Gilman

    1222 Words  | 3 Pages

    ...s story he writes about how earlier in Emily’s life she refuses to let the town’s people in her house even though there is a strong odor that is coming from her property. In this section her father has just passed away and was abandoned by a man who she wanted to marry. This section she becomes very depressed. In section three it talks about how Emily is starting to come down with an illness after all of the depressing events she had to endure. In sections four and five Faulkner describes how there is fear throughout the towns people is that of which Emily is going to possibly poison herself. A while later she then she passes away. In section five is when the truth is revealed to the public about her sickness. Faulkner uses the view point of an unnamed town member while he uses a third person perspective to show the general corrosion of the southern town’s people.

    Read More

  • Advertising and Obesity in America

    2870 Words  | 6 Pages

    An analysis of 2013 advertising expenditures found that ?US companies spent $5.5 billion on fast-food advertisements and $6.8 billion on separate food, beverage and confectionary categories? (Henderson 191). The majority of these advertisements were focused on high-calorie and low-nutrient foods. McDonalds is generally regarded as the king of all burger chains; having brought fast food to the world and being the first company to ser...

    Read More

  • Childhood Obesity: Fast Food Companies Are To Blame

    904 Words  | 2 Pages

    Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...

    Read More

  • McDonalds Corporation

    752 Words  | 2 Pages

    It has been noticed throughout the running of McDonald’s that they tend to market to the eyes of children with Ronald McDonald as their notorious “spokesclown” that is recognized by 96% of American children. Also, in 1998, McDonald’s signed a long-term deal with the Walt Disney Company to include Disney merchandise as giveaways in its Happy Meals.

    Read More

  • The Impact of Mcdonalds in East Asia

    1449 Words  | 3 Pages

    Ever since I could remember, my mother would take me to McDonald’s after she picked me up from day-care. It happened about once a week and I was always so excited. Part of the reason was because it was the only place where I knew I could go run around in the playhouse, while eating a Happy Meal, which indeed came with a toy. Not only did it make me happy, but my mom was able to do some work since I was so engaged with the “McDonald’s experience.”

    Read More

  • The Importance of Plot in William Faulkner's A Rose for Emily

    1443 Words  | 3 Pages

    First, why does Faulkner present the plot in the way that he does? There can be numerous answers to this question, but I have narrowed it down to one simple answer. He presented the story in this way in order to keep the reader guessing and to also provide some sort of suspense. By Faulkner telling the story in the way that he does, the reader has no way of knowing what might be coming up next in the story. The last thing that a reader wants to do is read a boring story that is easy to predict. Faulkner keeps the reader from knowing what might happen next by not placing the events in the actual order that they occurred. He goes back and forth throughout Miss Emily’s life. At the introduction and conclusion of the story, she is dead, while the body consists of the times when she was alive. The body of the story also jumps back and forth throughout Miss Emily’s life. Faulkner brilliantly divided the story into five key parts, all taking place at some key

    Read More

  • The Mcdonalds Commercial Is Not Over The Top

    916 Words  | 2 Pages

    As McDonald 's does not follow the norms of many advertisements the audience can get more from them that they can other ads. This commercial uses something other than funny acting that someone does not take anything from. The ad uses emotion of love to connect the boy who becomes the parent to how good McDonalds is. The boy becoming the parent shows the time difference. This classic commercial creates a timeless feel for McDonalds.

    Read More

  • Advertising to Children Must Be Banned

    968 Words  | 2 Pages

    As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.

    Read More

  • Factors of Successful Advertisement: Three Examples of Car Companies

    1109 Words  | 3 Pages

    Advertisements broadcasted on TV everyday, is there one of them effectively persuades the audience to put the product on their shopping list? What successful elements of advertisement make it memorable? The car’s advertisements of Ford Fiesta ” This is now ”and Kia Soul’s ”New way to roll” are good examples. However the commercial “Style Never Goes Out Of Style" for 2014 Toyota Corolla is not effective enough, it does not convey enough information and advantages of their product’s

    Read More

  • Marketing Analysis: L Odyssée De Carier's Critique

    852 Words  | 2 Pages

    They leaned towards a cinema effect instead of a straight forward traditional commercial. Throughout the commercial, we cross back and forth between a dream world and reality. For example, during the China segment, the dragon turns into the Great Wall of China. The dream world also had a cloudy fog throughout the scene to give it an imaginary vibe. This illusion between the two world captivates the same feeling of luxury; it’s surreal. Whereas the reality scenes of the destinations had a clean, crisp appearance. The absence of a narrator also feeds into this fantasy. The commercial allows the images to speak for itself. The orchestra arrangement also made the commercial naturally timeless. The music was selected to be soothing and entrancing to lure the

    Read More

More about Happy Meal The Secret Life Of Pets: The Secret Life Of Commercials

Open Document