Ben & Jerry’s Ice Cream was founded on the corporate concept of linked prosperity, interrelating a three-part mission statement to focus their company’s growth. Their mission statement, which covers their product, economic and social goals, focuses both the leadership and the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability. Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people like and dislike about their ice cream. Opening their store in Burlington, Vermont in 1978, they immediately began interfacing with the local populace by hosting a free summer movie festival, projecting movies on the wall of their renovated gas station. In 1985, they introduced New York Super Fudge Chunk®, a flavor suggested by a writer from New York City. Throughout the years, they have continued to introduce new flavors either suggested or inspired by either regular individuals or well-known celebrities. Ben and Jerry launched their “Cowmobile”, a modified mobile home used to distribute free scoops of ice cream in a unique cross-country marketing drive. Unfortunately, the vehicle burned to the ground outside Cleveland, but everyone escaped unharmed. Ben said it looked like “the world’s largest baked Alaska.” Undaunted they resurrected the idea the following year with “Cow II”, once again going cross country giving away free scoops. That same year, at the suggestion of two “DeadHeads’ from Portland Maine, Ben and Jerry introduced the first ice cream named for a rock legend, Cherry Garcia. In 1988 they introduced Chunky Monkey at the request of a college student in New Hampshire. Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well. The second value the company espouses is to use only wholesome, natural ingredients. They began their operation on this premise, utilizing fresh Vermont milk and cream to create their frozen concoctions. During a period of volatility in the dairy market in 1991, the company went so far as to pay a dairy premium totaling a half million dollars to combat Vermont dairy farmers’ losses. This helped protect the family farmers who supplied the milk for Ben and Jerry’s ice cream. The combination of good product and good marketing over the years has enabled Ben and Jerry’s to increase sales and maintain profitability year after year.
Hannah’s Ice Cream is an ice cream business located on Elgin’s Beach main street at one of Lake Huron’s finest beaches. Before the original business owner and founder, Hannah, retired; this business was a thriving enterprise well admired by its local community. Equivalently important, it also established itself to become an icon in the town and its success was due to several factors. First factor: Hannah established an ethical workplace in which her employees were treated fairly and appropriately. To emphasize, her workers were paid more than minimum wage, they were provided with incentives, and they had the right voice their ideas on weekly improvement meetings. Additionally, most of her staff were teenagers and most of her customers were
The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant.
§ In addition to salty snack products, the company also markets a line of nuts, peanut butter crackers, processed beef sticks, Grandma's brand cookies and snack bars, and assorted other snacks.
The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios.
subject to review by the Board of Directors from time to time in light of the
When many people think of hunting they think of cruel, evil people senselessly killing innocent animals. What they don’t realize is that hunting is a passed down tradition and a way for people to bond with others who share a love for the sport. There are two main types of hunting: bowhunting and hunting with a rifle. There are strict rules and regulations that apply to hunting, so someone can’t just go out and start shooting up all the animals. Before anyone can hunt, they have to pass a class and a field test in order to get their license. Without a license, you can’t buy tags. A tag is a paper that you buy in order to be able to kill an animal. You can hunt many different types of animals from birds to bears, but in this essay I will be talking specifically about big game. Big game is referred to as deer, elk, bear, and cougar. Although many people believe that big game hunting should be banned in the United States, they overlook the fact that hunting does more good than harm.
Beginning with the creation of the world, hunting has been over thousands of years for a number of reasons. Nowadays, hunting is considered one of the most interesting outdoor activities that have many advantages. However, hunting is a very controversial topic, for some might consider it very harmful and dangerous for the environment. Although this point of view is adopted by a part of the society, one can counter it with a numerous reasons. Hunting provides several benefits for those who partake in it and for the environment as well.
Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of ice cream, frozen yoghurt and sorbet, was founded in 1978, with a $12,000 investment ($4,000 of which was borrowed). It soon became popular for its innovative flavours, made from fresh Vermont milk and cream. The company currently distributes ice cream, low fat ice cream, frozen yoghurt, sorbet and novelty products nationwide as well as in selected foreign countries in supermarkets, grocery stores, convenience stores, franchised Ben & Jerry's scoop shops, restaurants and other venues.
Upon review, Ben & Jerry’s Homemade should approve the offer from Unilever for $36.00 (cash) per share. In reviewing the offers two questions were presented. The two questions included: the social mission of Ben & Jerry’s surviving a takeover, and maintaining the best interests of the shareholders. To follow, will be the justification for the Unilever offer, alternative offers, and the risks that are involved with a possible takeover.
The mission statement of the company was “As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our bran...
Located within the Appendix are the mind maps and action plans that I have produced to help me follow the principles of marketing in investigating. launching, and selling liqueur ice creams. Marketing and marketing research affects the choice of the marketing. strategy used because it is the results that the marketing research has produced that will guide me as to what is the best way in which to get the product onto and make it a success in the marketplace. Also so that we can ascertain the best marketing mix that would apply to the product to be launched.
What is creamy, delicious, and helps cool you off in the summer? The milkshake of course! Ever since the milkshake was created it has been a popular treat for people of all ages in the United States. First created in 1922, milkshakes were not the easiest to make, therefore very few people would only buy them once in a while due to high prices. As technology became more advanced, the milkshake changed in price, in the speed of making them, and they have a wider variety. All the changes of the milkshake have helped it become an ever popular treat in America.
The history of ice cream is an interesting one; many might think its origins may be fairly new (the last 100 or so years), but nothing could be further from the truth. Though nothing dating back can be precisely accurate, it is strongly speculated, that frozen style treats date back to B.C. 2. There are accounts in The Bible that would suggest during harvesting season, King Solomon enjoyed frozen beverages.
Grocery prices are on the rise, especially meats. Before I started hunting, I spent at least $150 on groceries a week. Since I started hunting, that number has decreased drastically. We hunt deer, turkey, rabbits, and wild hogs. We use deer like we would use beef, use turkey in place of chicken, and use the wild hogs just like any other pork. Wild animals are better; they are not full of hormones or antibiotics and they are also leaner than most store-bought meats. The animals are healthier than the ones raised on feed lots and some farms. Hunting does not just provide meat for my family; we donate any extra meat we have. Many families do not have the money to afford meat now days. We usually try to kill the legal amount of deer. When we do that, we get plenty of meat for ourselves and we are able to it to families in need. Ronnie Ritter, president of Arkansas Hunters Feeding the Hungry, is the link between successful hunters and families who cannot afford meat. He spends most of his time visiting with meat processors and hunters because if it wasn’t for them, he would not be in business. On average, 65,000 pounds of deer meat is donated each deer season. Ritter’s goal is to see that amount go up to 100,000 pounds while he is president. When purchasing a license, there is an option to donate money directly to the Arkansas Hunters Feeding the Hungry program. When people purchased their license in 2012, the licenses brought in $35,000. The next year, there was an option to donate $5 and that brought in roughly the same amount due to people not knowing about the program (Bryan). Saving money and knowing where my meat came from are some of my favorite things about
The history of ice cream goes all the way back to the Fourth century B.C. Early allude to this amazing delicacy involve the Roman emperor Nero (A.D. 37-68) who demanded ice to be brought down from the mountains and merged it with fruit toppings, and King Tang (A.D. 618-97) of Shang, China who had a stroke of genius to creating ice and milk combinations. Ice cream was most likely token over from China back to Europe. Over time, recipes for ices, sherbets, and milk ices progressed and were distributed in the well liked Italian and French royal courts. After the dessert was imported to the U.S., it was distributed by many well-known Americans. George Washington and Thomas Jefferson served it to their guests. In 1700, Governor Bladen of Maryland was recorded as having served it to his guests. In 1774, a London caterer named Philip Lenzi announced in a New Y...