Mcdonald's Persuasive Technique

After researching and viewing several commercials and analyzing the persuasive techniques that were used, I found the McDonald’s Sweet Chili Sauce the commercial that tries to influence its target audience. This commercial is targeted at mainly general public, and athletes, but the general public is more crucial in this case. For instance, the commercial makes you generalize that the cause of it is very new, and is a limited time only, the audience have to be the first one to get it. The technique that was portrayed in the commercial is called avant-garde. The product McDonald’s used to influence the audience is the sweet chili sauce. Accordingly, McDonald’s paid and used athletes and Olympic stars to be in their commercial, so the audience

would think this product is healthy. Sweet chili sauce is never a healthy thing to eat. In the McDonald’s commercial, it shows a regular man, who walks into McDonald’s and feels the momentum of Olympic players, and all other people eating this sweet chili sauce. Suddenly he is also tempted to try the delicious food. McDonald’s is trying to get the audience to come to their place and eat, solely because they are in constant need of money. It really is a tragedy. Moreover, they partnered up with the USA Olympics, so they could lead customers inside. Many people were acknowledging that McDonald’s tries to bring in unhealthy food, leading to an increase of obesity rate. I highly refute to that.
The McDonald’s commercial quotes, “For a few weeks this winter, McDonald’s is bringing you a taste of the Olympic Winter Games, with the new sweet chili sauce, the latest sweet and spicy way to dip, dunk and devour chicken McNuggets…” When the speaker, or announcer says new, this is a hint that the technique they used is avant-garde. This makes kids, teens, adults, and even seniors love the product.
In conclusion, the McDonald’s Sweet Chili Sauce commercial was nevertheless highly effective in influencing its target audience, the general public.