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Marketing plan of ice cream parlor
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‘The Dream’’ Ice-cream bar aims to provide the best quality to their customers and knowing that the customers will leave from their place satisfy. Furthermore, the ice-cream bar aims to provide the best quality of ice-creams in the downtown and wants to create an experience for the customers that they would like to continue. I chose to name my ice-cream bar, ‘’The Dream’’ ice-cream bar because I want the costumers to feel comfortable, beautiful and feel like they are in a dream place.
Product
The product is an item, anything tangible or intangible, that pleases the needs of a group of people (Kotler and Keller, 2006). However, ‘’The Dream’’ Ice-cream bar offers a variety of ice-cream as well as dairy-free ice creams. The reason that I chose
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The pricing strategy that the ice-cream bar uses is penetration marketing strategy as the company is new and wants to start with low prices and attract the costumers. Using this type of strategy especially as it is a new company the ice-cream bar will attract different types of customers. The ice-cream cost 1.50€ per scoop, this means that each ice cream cost €1.50 but if they would like to have a cone it will be charged 25cent extra. On the other side, dairy-free ice creams cost a bit more expensive as it is 2€ per scoop. Moreover, the ice-cream offers a package for people that want to celebrate their birthday in our place. This package includes the ice-cream cake, the decoration, and the beverage which include (soft drinks and juices). Furthermore, the celebration can be set from 1hour until 4 hours plus that the price does not change from how long they will stay. The customers can pay with visa and cash but if they would like to celebrate their birthday with us they have the ability to book it through the …show more content…
‘The Dream’ ice-cream bar is placed in Marina Limassol, Cyprus. The reason the ice-cream bar is placed there is because marina is a new and famous place in Cyprus where many people walks by there. Another reason is that marina Limassol attracts tourists even in winter. Also as the ice-cream bar offers a roof-top garden, what a better view to have of the Mediterranean Sea and watching the yachts that pass from there. The Dream ice-cream bar use the method of direct distribution channel as the company sells the product directly to the consumers. The customers can visit the place, which offers free Wi-Fi or otherwise they can check the website or any other social media the ice-cream bar provides. If the costumers have any inquiries they can email the company directly from the website. Moreover, the place where the ice-cream bar is placed is linked with all the transportation that Limassol provides, bus, taxi, car, bicycle and of course by walking as a car are not available to drive through there. Also, there is a big parking place for the customer's to park their
Product is/are the products or services you offer and are they unique and different, superior in quality and easier to use. In my own opinion, the product or service is one the most important aspects of a successful business. If you have an item that the customer really wants they will drive out of their way to purchase it. They are usually willing to pay a higher price if the quality justifies it. When a local popular hamburger place open up in Phoenix, people drove long distances and sat in long lines just to bite into one of their juicy hamburgers.
Today’s society is full of products that have numerous varieties. But, little do customers know about the time before when there was one type of each product. In Malcolm Gladwell’s “Ketchup Conundrum” article, he offers many different situations providing an explanation on how some products came to be, and how some name brands made their way into the business world. Consumers are lucky today that there is almost any variety of product to fit their wants or needs.
Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”.
The American Dream. What is it exactly? Well, it is the ideal that every U.S. citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative. However, can everyone really achieve it? Yes, anyone can achieve the American Dream with enough hard work and dedication to pursue a good life. In order to maintain the American Dream there are some important ways to achieve it. Such as: a strong work ethic, a good education, and being determined.
Ice cream in Russia is a very profitable business. Profit margins range between 15 and 20 %. This profit can be even greater when creating a premium product. Ice-Fili’s product value lies within raw material acquisition. Since the content of fat applied in the creation of ice cream is higher in Russian ice cream, the product is of better taste quality and unique flavor. With the Russian public placing more alarm on preservatives in edibles rather than fat content, this gives Ice-Fili an advantage over foreign competitors. In fact, Ice-Fili was the only ice cream producer awarded at the 2002 Moscow World Food exhibition for its brand Eralash. To market such prestige could help increase brand loyalty amongst customers. Ice-Fili also enjoys rather favorable brand recognition. The Lakomka brand is hailed as one of three most recognized ice cream brands in Russia....
Ben and Jerry's Ice Cream is a brand name company known worldwide. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base. The mission statement of their product line is "to make, distribute, and sell the finest quality all natural ice cream while incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment".(1)
The American Dream is a concept that has been wielded in American Literature since its beginnings. The ‘American Dream’ ideal follows the life of an ordinary man wanting to achieve life, liberty, and the pursuit of happiness. The original goal of the American dream was to pursue freedom and a greater good, but throughout time the goals have shifted to accumulating wealth, high social status, etc. As such, deplorable moral and social values have evolved from a materialistic pursuit of happiness. In “Advertising the American Dream: Making Way for Modernity”, Roland Marchand describes a man that he believed to be the prime example of a 1920’s man. Marchand writes, “Not only did he flourish in the fast-paced, modern urban milieu of skyscrapers, taxicabs, and pleasure- seeking crowds, but he proclaimed himself an expert on the latest crazes in fashion, contemporary lingo, and popular pastimes.” (Marchand) This description shows material success as the model for the American Dream. In his novel The Great Gatsby, Fitzgerald reveals the characterization of his characters through the use of symbols and motifs to emphasize the corruption of the American Dream.
People will journey far and wide, traverse the entire continent, suffer all manner of pain and suffering, if they believe that, in the end, they will be rewarded. That is why it comes as no surprise when people from other countries struggle to get to America, believing the ancient tale of "the American Dream", convinced that they will finally make it big in this land of riches. But they find out it is not like that.
Money, fame, and promiscuity are the three main components of the American Dream, and what better way to get to that level than through music? The truth is, almost any other profession has a higher statistical chance of achieving this goal. Musicianship is a nearly impossible career plan to survive with. An artist will spend incalculable hours learning and mastering their craft, only to be oppressed by the community. No matter how much time or money a musician spends on his/her creations, the world will typically find a way to avert their success.
The American Dream, it’s something as old as America itself and continues to live on. However, what is the “American Dream” exactly? It’s something that has changed over and over, and has been disputed over for centuries. First, it was to become the perfect society and person through God as defined by the Puritans (the first settlers in America), the it shifted to being the peak of moral and intellectual perfection with the Rationalists, who were revolutionaries such as Benjamin Franklin. The Transcendentalists are a group undefined by an era in time, for they were present in all stages of America’s history, and continue to be present. They had more modern views such as self reliance, and individualism; a continual theme we see today in what people describe as the American Dream. Besides that however, one wouldn’t see much resemblance to our country’s past ideals. Today the American Dream is all about money. As a nation we idolize people who have seemingly overcome huge life obstacles by themselves in rags-to-riches stories, and then we question why we can’t do the same. We ask ours...
When the term ‘American Dream’ was first mentioned in 1931 by James Truslow Adams, he described it as “that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.” (Clark). When Adams mentioned the term, it had much more of an idealistic meaning, rather than the materialistic meaning it has in modern society. At the time of it’s mention, the dream meant that prosperity was available to everyone. In the beginning, the American Dream simply promised a country in which people had the chance to work their way up through their own labor and hard work (Kiger). Throughout history, the basis of the dream has always been the same for each individual person. It
Another denotative component of the advert is the slogan “ice cream is our religion” and the careful placing of the ice cream, these components produce concealed meanings that readers interpret. For example, the statement “ice cream is our religion”, causes one to affiliate religious beliefs with the company. When the statement “ice cream is our religion” is read, the reader interprets the claim as a sign of commitment to their product on the same level as a religious person is pledged to their religion. The precise placing of the ice cream in the hand of the nun, a religious person that is known for their purity and dedication, plus the passionate stare that the nun once again induces feelings of devotion and trust to the reader. These denotative aspects, explicit information, of the advert all have deeper connotative meanings, such as the emotional responses. These emotional responses are intended to add to the advertisements overall message and to lure the consumer into wanting to buy the
ice cream belonging to the premium category. Based on our analysis, we have identified two major
The PRODUCT means that what kind of product and service are to be promoted for sale in this market. The characteristics and features of products must be clear for the target market so that they can know about the benefits and advantages of buying the products or services, which can ease and improve their life (Hemsley-Brown and Oplatka, 2006, pp. 316--338). There are some...
The term ‘Product’ can be defined as something that is offered to a market for use or consumption that meet the demands of the consumer’s needs. Products include more than just tangible items such as mobile phones, televisions, cars or clothing. Products can be defined as services, events or places. So for example, a Volkswagen Golf is a product as is your appointment with a dentist or doctor. In ‘Marketing: An Introduction by Kotler and Armstrong, they say that a product has 3 levels the core benefit, the actual product and the augmented product.