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Logo design evolution
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What is a logo? Is there any necessity of using logo in your business? A perfect corporate will know the benefits of having a Logo. The Logo is something special that depicts the whole idea of a company in a short picturesque form. The identity a logo creates is unique compared to other brand identities. This is the reason for the upcoming branding companies
Today the world is rediscovering the joy of using colours and effects to create an appealing logo. There is no rule or regulation to design a logo, it is the style that remains memorable. As the technology develops and frequency changes among the people, there will be continuous development and changing trends in Logo design.
Corporate branding companies are competing to design unique
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Negative space is alternative thinking of positive space and an innovative approach in the creative world. It is a space around the object in an image. Negative space defines the boundaries of a positive space and balances the image composition, making a well-designed logo. The emerging designers carve out negative space intentionally which creates stunning logo designs.
Flat design:
Flat design is the most opted logo design by branding companies. Flat design has a clean and elegant appearance on the screen. Due to its SVG, Flat designs registers well on any browsing device. This is a designing principle that supports minimalism and reduces the impression of 3D effect. Flat design keeps a logo clean by removing the drop shadows, textures and gradients, but all the three style blends the design at its depth. One of the hallmarks of Flat design is bold and dynamic colours gives a stunning look and feel of the logo.
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The art of each font with additional colour palette makes the design more exquisite. Wordmark logo aims to exhibit minimalism and unique approach that recalls the high-value of a business. Wordmark is a self-contained package with an illustrative style that fits into websites or dynamic applications. One of the prominent advantages of the wordmark is, it's easily scalable than complex designs.
Typography:
A rare new design that may change the design trends of 2016. Typography- use of letters in an imaginative way that will nail out a brilliant logotype. Sometimes, we should survey all the possible measures to create a twist of excellence in the Logo. Arranging the letters in a new format and adding a sense of drama into your creation, make the typography a captivating logo design. In typography a special attention is given on choosing the font style which should be felt as a personalized script style.
Calligraphy or Handwriting:
The calligraphy professionals have a great call this year because handwritten logos will be trending in the upcoming year. Handmade or handwritten logos are considered as an honest form of logo design. Calligraphy is an elegant touch in innovating logos, event invitations and effectively used as a marketing
Logos means the persuading by the use of reasoning. For example, “ No one even knows whether salmon can even survive in the lower San Joaquin, which has temperatures more suitable for bass and bluegill, (McEwen 1).” The quote is clearly a display of logos because the author demonstrates to the reader that the government does not even make sure the salmon can survive in the lower San Joaquin, which then convinces the reader the project is not well thought out and cannot be trusted. I agree with the author’s viewpoint because if the government was really interested in the benefits for people, the representatives would have looked into all the details necessary to be able to succeed with the project. Another example of the author stating logos on his article for the reader to get a better understanding of what the government really cares for is, “Besides, scientific evidence suggests that California’s salmon problems have been caused in large part by oceanic conditions and the environmental mess that is the San Joaquin-Sacramento Delta (McEwen 1).” This quote is an alternative representation of logos since it proves a fact. The fact makes the reader extra believable since he uses scientific evidence about California’s salmon problems. It is clear to me the position that is superior to the other one because there have been numerous studies proving this project will
An effective logo is unique, intelligent, visually enticing, and saves its desired message. In its original form, a well-designed logo is a form of brand identity. Although the design process becomes complex or time-consuming, the end product should always be understandable, memorable, sustainable, versatile and appropriate. 4. Make an active design
Logos mostly refers to the structure and content of the text itself. When working with logos the meaning and logic of the film itself has to come into play. In the movie Of Mice and Men, Lenny continued to get into trouble, causing George to have to relocate them. George always knew that Lenny was going to get them in trouble due to all of the stunts he pulled and the fact that he was constantly forgetting things that were important. At first, the theme of the movie was fairly happy-go-lucky, then Lenny’s story of why they were there got out and he began to cause trouble again. When he started to cause trouble again, the movie turned more ominous. Eventually George had to kill...
Paul Rand is known as one of the most influential and finest American graphic designer of the twentieth century. He is known for his art work predominantly for design, graphic design and typography. Paul Rand was born in August 15, 1914 in Brooklyn, New York with the name Peretz Rosenbaum. Rand was known as “self- taught designer”, he learned about works of Cassandre and Moholy-Nagy from European magazines. His esteemed contribution to the design form is acknowledged by many critics and is amazingly extraordinary. However, corporate identity design was the area during his peak design career that gave him global recognition. He is looked upon as one of the genius who essentially established standards for the conception of logos for the corporate. Along with that the creation of logos also had nuts and bolts of basics, simplicity, modernity and no difficulty on recognition. It met all the criteria of being unique and outstanding work in design medium. Many of basic designs, logos and corporate designs are still being used up till now like the logo for ABC, UPS, IBM and many others. . (Bierut, Michael)
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
Firstly, Logos is an appeal to logic, this method is used to persuade an audience by reason. “Logos can be developed by using advanced, theoretical or abstract language, citing facts (very important), using historical and literal analogies, and by
This may be necessary for the consumers because it gives them a range of the expense of the product and an idea to see if it is actually worth buying the product. Another example of logos is the specific link given also at the bottom of the ad. Being able to give a link in the ad will make to consumer suggest that the company is concrete about the specific details given of the product. The final indicator off logos involves the word “hydrator.” Less obvious but effective, its terminology points out the specific use of the product. Adequately the word reensures the reader of what exactly they are reading about and if they might truly be interested. Another logical strategy shown is the fact that states the product is “100% Fragrance Free.” This appropriate fact are useful in a sense that if the consumer wants something without any fragrance this is the product to
logos consists of facts, statistics, causal statements, experiments, and case studies. Logos shows logical reasoning to the audience, and while Ethos and Pathos are important, Logos helps to give you the final push to persuade the viewer. Facts help to create belief.
Visual Understanding of logo design. Universal Studio’s have had 11 developments of their logo in between 1914 and 2013. The first five of which are very rare to find. One of the first elements recognizable throughout the 11 developments is that they have continually kept the use of a globe within the centre of the logo. This represents the global relevance of the brand.... ...
Globalization raised the challenge of design in international context for designers. Alan Chan came up with a brilliant situation on his project which helping the international giant Coca-Cola paved the way to Chinese market. By combining the similar curves from Coca-Cola’s logo and Chinese traditional ink printing, Chan designed the Coca-Cola’s agreeable image in Chinese character. The legible local identity has became the key to made Chinese people accepted those exotics pops further to occupied the local market.
Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines. This occupation has grown over the years but still shares the basic components it once started with. Despite these tremendous amounts of growth,
Adidas AG has extensively used the theorised procedures above to create relevance of their brands in the market with keen awareness that they face stiff competition from other companies like Puma and Nike. The company understands that creation of an attachment to its products by the customers is a procedure. The symbol below represents the company logo that represents the brand imagery as indicated on the logo model above.
...so done studies on how zero space can make a logo look better and can even send subliminal messages to the ones viewing it. A good example of this is through FedEx’s logo, between the E and the X you can see an arrow. This can portray many different things to different people, but generally it gives off the idea that the arrow takes you where you need to go, just as FedEx takes your package’s where they need to go. You can see all of these different studies implemented into everyday life. Some examples of how these are used all the time all around us are, for how color affects us, McDonald’s logo witch is red and yellow, also there golden arches which are so iconic they are recognized more than the Christian cross, Burger King, which uses red, and Wendy’s which uses red and yellow. Also for the zero space, as mentioned before, FedEx is a famous company to use this.
Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.
In this example, the designer used shape and color in conjunction with negative and positive space to effectively produce a unified logo design. The ink droplet shapes help define the octopus form in the negative space. These element in turn complement one another in both the company objective (printing) and actual octopus behavior (producing ink), as well as the difference in colors create emphasis and interest, thus producing a cohesive,