Paul Rand is known as one of the most influential and finest American graphic designer of the twentieth century. He is known for his art work predominantly for design, graphic design and typography. Paul Rand was born in August 15, 1914 in Brooklyn, New York with the name Peretz Rosenbaum. Rand was known as “self- taught designer”, he learned about works of Cassandre and Moholy-Nagy from European magazines. His esteemed contribution to the design form is acknowledged by many critics and is amazingly extraordinary. However, corporate identity design was the area during his peak design career that gave him global recognition. He is looked upon as one of the genius who essentially established standards for the conception of logos for the corporate. Along with that the creation of logos also had nuts and bolts of basics, simplicity, modernity and no difficulty on recognition. It met all the criteria of being unique and outstanding work in design medium. Many of basic designs, logos and corporate designs are still being used up till now like the logo for ABC, UPS, IBM and many others. . (Bierut, Michael)
“Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”(Rand, Paul)
These words are said by one of the most influential icon in history of design, Paul Rand. At the beginning Rand’s career he started doing a lot of designer work for magazines like Esquire and Direction where he was an editorial designer. Sometimes he is even known to be doing a lot of work for free if he got the flexibility of creativeness in the piece he worked on. The creative freed...
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Heller, Steven; Helfand, Jessica; Lois, George (2000). Paul Rand. Phaidon Press. p256
"Hall of fame." art director club. 1972: n. page. Web. 8 May. 2012. .
Meggs, Philip B., and Alston W. Purvis. Meggs' History of Graphic Design. Hoboken, NJ: J. Wiley & Sons, 2006. 374-80. Print.
Paul Rand, and Miggs Burroughs. Miggs Burroughs Interview with Paul Rand. 1991. video. n.p. Web. 8 May 2012.
Reed, Norah. "Paul Rand corporate identity designs, innovative and excellence." 19 11 2007: n. page. Web. 8 May. 2012. .
Rand, Paul. Thoughts of Design. 1st ed. Wittenborn & Company, 1947. Print.
Schneider, Speider. " Paul Rand Will Change Your Life!."Smashing Magazine. 11 10 2011: n. page. Print.
Lawson, Bryan. How Designers Think: The Design Process Demystified. 4th ed. Oxford: Architectural Press, 2006.
A good design begins with a creation or plan for the making of an object or service. It is a strategic approach towards a person’s (usually a client or target audience) required unique expectations. A design generally defines the specifications and parameters in achieving its main objectives. Often there are no key attributes as to what would make a design successful and interesting. Products and peoples needs and wants or taste often change and revolve around time. This brings a definite change in the market and its emerging’s trends. This cycle of evolution will always exist, but finally it is the factor of emotional response with the customer that will determine whether a product is successful or not. Whether the design is an object or it is a concept, the design that we see is an accumulation of various concepts and decisions that have been brought together from a variety of disciplines. In order for a consumer to view the design as something that is good it takes a unique combination of aesthetics, quality and ergonomics to make a design successful. Often we recognize a bad design at its first glance and a bad design often forces one to take in many confusing and conflicted content. So what makes our design/ product fail?
South University Online. (2013). HUM 1002: History of Art from the Middle Ages to Modern Times: Week 1: Elements of Design. Retrieved from myeclassonline.com
Stokstad, Marilyn and David Cateforis. Art History. 2nd ed. Vol. 2. Trenton: Prentice Hall, 2002.
Rowland, Kurt F. A History of the Modern Movement: Art Architecture Design. New York: Van Nostrand Reinhold, 1973. 142. Print.
Wicked Problems in Design Thinking Author(s): Richard Buchanan Source: Design Issues, Vol. 8, No. 2 (Spring, 1992), pp. 5-21 Published by: The MIT Press Stable URL: http://www.jstor.org/
When Paul Rand died at age 82, his career had spanned six decades and numerous chapters of design history. His efforts to elevate graphic design from craft to profession began as early as 1932, when he was still in his teens. By the early 1940s, he had influenced the practice of advertising, book, magazine, and package design. By the late 1940s, he had developed a design language based purely on form where once only style and technique prevailed (Heller).
Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines. This occupation has grown over the years but still shares the basic components it once started with. Despite these tremendous amounts of growth,
NA, . "A Critical Analysis of Robert Frost's "Design"." Academic Help. Academic Help, 08 October 2010. Web. 16 Feb 2012. .
Simon Unwin, the author of the book ‘Analysing Architecture’ says that the ‘the purpose of architecture is to design buildings’ is an unsatisfactory definition because the definition limits architecture to just the design of buildings. He feels that architecture involves more than just designing buildings. He also believes that the definition fails to explain the real purpose of architecture and transfers the problem of comprehending the word ‘architecture’ to the word ‘building’. This definition doesn’t go in-depth to analyze and understand the essence of architecture in our everyday lives. It fails to relate human life and needs to the buildings built.
The elements of design were created by Arthur Wesley Dow to help people see, describe, and create visual qualities in a systematic way. It consists of 7 elements: line, shape, form, colour, value, texture and space.
...ises the use of computer technology for creative expression but the main purpose is to create something aesthetically pleasing.
Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf.
Even the carefully designed digital-aesthetic of a billboard located of a highway’s intersection can be labeled as “art”. Rosewall’s definition implies that the term “art” can be used to describe any “activities involving human creativity.” (p. 2) This includes, but is not limited to, culinary design, crafts, architecture, digital design and a plethora of other undiscovered mediums. The strict classification of what can be art is quickly dissipating, just as the line between arts and entertainment.
In the art community there is a lot of controversy in distinguishing what the difference between an artist and a designer. Designers are told they are not artist and they need to stop thinking they are artist. When dealing with art and design specific demographics and viewers interpret the messages of each subject in different ways. Art is said to be elucidated and design is said to be understood. Artists usually develop a work of art with the intention of bringing an emotion viewpoint, instinctive feeling, and or state of mind. When you look at an artist work it cannot be limited to just exhibiting one individual thought or just one individual meaning. That is a big difference when it comes to graphic design. Graphic design usually has a very specific goal and point to make. When dealing with graphic design there should not be any room or space for any mixed messages or multiple meanings. The audience of the design should immediately understand the design that the designer created. Art connects to people differently in so many ways. The only reason it connects to people in different ways is only because it is interpreted differently.