Rhetorical Analysis Of Pink Clinique

Cosmopolitan is a magazine for women all over the world. It encourages the natural beauty within a woman and how to feel confident with all the new products presented. The majority of the products shown in this magazine are mostly beauty and personal hygiene produce. Cosmopolitan also demonstrates a variety of facial products that buyers can consider to help their individual skin. In between all these amazing products, the ad for Clinique is indicated. Clinique’s advertisement effectively persuades its target audience to purchase their hydrator through the use of ethos, logos, and pathos.
This ad depicts an original style that can contribute to grabbing the audience’s attention. Starting off with a light olive green color that covers the entire background of the page. On top of this background lays three Clinique hydrating products of different colors. First, with a light pastel pink creme

at the top of the page with it being off centered and being cut off by the page. Below the creme lays another soft yellow colored container that has the company’s logo across and stating that it is a moisturizing lotion. Lastly, a longer but sparkly pink container of Clinique’s moisture surge is below all the other products almost directly in the middle of the page. Beneath every of the product’s containers, it seems that a quantity of each is smeared across the right of the ad’s page. Due to the birds eye view of the ad, the reader can clearly see the movement of the smeared product and the size of the products, which are big enough to cover the whole page. To the top right hand side of the advertisement page, the words “Dewy. Glowing. Plumped.” are in a much larger text than any of the other excerpts on the page. Following the larger text at the top, there is a paragraph at the bottom left hand side of the advertisement. In this text the ad gives a basis of what the product is essential for and why it helps the targeted reader. Connected to the paragraph is then the company’s logo, Clinique.
The intended audience of this ad is going to be caught by the dynamic use of colors and images with an original style. First, the colors in this ad are very essential only because it will catch the reader’s attention right away. For example, with the specific colors are warm yellow, shiny pink, and pastel pink will give the young readers of the ages between 20-30 to consider these natural and pleasant colors. Young women tend to mirror themselves as young, soft, and glowing. With this being said this ad depicts an original way of portraying that natural look with the specific colors being used. Looking through the rest of the magazine, it is presumed that the rest of the products shown are to connect to the readers by making them want to feel young and fashionable. Cosmopolitan magazine is usually aimed for a younger audience that enjoy certain products about self-care and perhaps trends that go around social-media
The first rhetorical approach, logos, is evident at the bottom of the ad presenting the value the product, “starting at $14.50.” This statement informs the buyers at what exact price the product will start off at.

This may be necessary for the consumers because it gives them a range of the expense of the product and an idea to see if it is actually worth buying the product. Another example of logos is the specific link given also at the bottom of the ad. Being able to give a link in the ad will make to consumer suggest that the company is concrete about the specific details given of the product. The final indicator off logos involves the word “hydrator.” Less obvious but effective, its terminology points out the specific use of the product. Adequately the word reensures the reader of what exactly they are reading about and if they might truly be interested. Another logical strategy shown is the fact that states the product is “100% Fragrance Free.” This appropriate fact are useful in a sense that if the consumer wants something without any fragrance this is the product to

buy.
With the use of the rhetorical strategy ethos, the ad is clear to be credible and trustworthy. The brand name itself is credible by being a well known self-care product. Young women know exactly what they want out of products and are usually aiming for the most popular. With this being said Clinique is a product that is consumed by young woman all over the world. Another trustworthy statement in this ad is that it is “clinically proven.” A buyer of any facial product does not want anything that might damage their skin, which is why this explanation is important for buyers who choose wisely over their personal care. Lastly, the text including that the “NPD Prestige Women’s Skin Care” is involved in rating this product a “#1 prestige skin care band” makes this be a considerable products for consumers to buy. A rating that confirms that this brand is trustworthy to use is also a way to persuade the readers.
Another effective rhetorical strategy is this ad is pathos. Specifically, association is applied in the text for readers to use this product to look healthier. For example, the sentence “Great skin starts with the right hydrator.” continues and applies to the words “stronger, healthier, younger looking.” further into the same paragraph. This text hints that this hydrator appeals a desire to be beautiful, attractive, and healthy. Finally, the ad uses short but up-front language with a clear choice of words that will get the audience to consider the product. For example, at the top of the ad the words “Dewy. glowing. Plumped.” are larger than the other textual evidence but they are consistent in informing the audience that after using this product they will feel beautiful. The words suggest the product and in a positive way and it hints on what the consumers might want their skin to look like. Together with the shortness of the words, the way the words sound flows when it’s said out loud implies a sense of comfort to the audience. They are not short and harsh but in fact short and smooth. The words “dramatically” and “supercharge” used on the product are slightly exaggerating but definitely catches the reader’s attention. Using these words the buyer might consider the product because of the drastic change that can occur to their skin. The uniquely words prefered in this ad appears to connect with the rhetorical strategy, pathos.
Overall, the layout of this ad is uniquely diversified. From the rhetorical strategies to the visual standpoint, the product is presented in a straightforward manner. The pathos is brought to the reader through the effective use or words. Then ethos helps bring in together the claim of use of the product. Taken together, the ad as a whole works in to convince the consumer to use Clinique.