“Not responding is a response - we are equally responsible for what we don't do.” This quote by Jonathan Safran Foer accurately depicts what the advertisement produced by the animal rights organization is trying to convey. This ad is trying to display the mistreatment of circus animals by using ethos, pathos and logos to convince us that making a mockery of animals for our own amusement is a perverse and vile act. Despite being scientifically proven that animals are emotional beings who can feel pain and happiness similar to us, little has changed in the way we treat them. This is because we as humans prefer to not think about issues that upset us, or we feel that someone else will fix the problem so we don’t have to worry about it. The campaign …show more content…
“Animals are not Clowns” is trying to show people the dark side of what happens to circus animals behind the curtains, through the use of imagery, tone, mood and word-phrasing. Body Paragraph One: Animals like humans are capable of feeling emotions, and we should stop encouraging circuses by being “part of the problem”. The Accao and LPDA are using this advertisement to portray the grim reality of the lifestyle of the animals in circuses, with their lack of freedom and proper care. Circuses are often travelling, and understandably the animals are stored in rudimentary housing like the back of trucks, which does not meet their basic welfare need. These wild animals are forced to perform amusing tricks simply to get fed. The text in the corner of the ad plays on words by copying a conventional circus saying starting phrase, “roll up, roll up, ladies and gentlemen, boys and girls.” This grabs the audience’s attention and identifies who their message is targeted towards. Using animals in circuses sends a damaging message particularly to children. By presenting animals as performers, it teaches children that the welfare of animals is not important and that it is acceptable to manipulate and mistreat them for our amusement. It also suggests that animals have no right to be treated as sentient individuals who can think and feel. Body Paragraph Two: The mocking tone of the text uses strong instances of pathos and ethos to appeal to the viewer’s sense of justice and moral values.
Once the viewer makes a connection between circuses and their inhumane practices, it increases the chances of that person choosing to support animal free circuses. The text refers to circus animals as “human caricatures” which projects these animals as mere sources of entertainment rather than living creatures. This line also makes a connection between the word “caricature” and the painted faces of the animals, enhancing the aspect of pathos and ethos in the viewer by appealing to our moral values of respecting any form of life. The circus script further goes into detail of the cruel treatment of animals, this in turn creates disturbing imagery in the audience’s mind that connects to their emotional side of thinking and reasoning. “The crack of the whip against the animal’s stinging wounds.”, “…the injuries and the electric shocks.” “Come and see the famed number of cages and tightly binding chains allowing no escape from endless training sessions.” These three lines are meant to jolt the audience into realization and an understanding of the unending torture that the animals go through at the hand of their trainer’s whips. The line “…repetitive choreographed routine typical of depressed animals under great stress,” connects to the imagery of the lion and its painted facial expressions. The lion has happy clown makeup on its face, but underneath …show more content…
it he is miserable. Logos is also being used by the picture to a lesser extent. Just looking at the stoic face of the lion as it gets mocked by society makes us brings out the feeling that we should be doing something about it. It makes us think logically that this type of behavior should not be tolerated, and that it is time for us to step up. Body Paragraph Three: When looking at the image, the first thing that draws the eye is the jail cell and the stark dark background behind the lion.
Upon further examination, the viewer is able to see a noticeable contrast between the gloomy expression of the lion and the sardonic clown make-up. This creates the effect that the element of happiness seen in circuses is artificial and that the joy shown in the performances is a farce. Once the viewers manage to tear their gaze away from the picture, their attention is drawn to the text on the side. This part of the advertisement is more effective than the picture as it uses the ringmaster’s tone to show the animal’s perspective of how it feels like. The dissimilarity between the ringmaster’s speech and the actual message being transmitted created a mocking tone throughout the text, which makes the audience feel guilt. It makes them realize that their enjoyment is at the expense of innocent animals. Finally, the last thing that the viewer’s see is a banner with the bold letters “Animal Circuses: Don’t be part of the show.” These final words deliver the main message of the advertisement, which is to not participate in events that promote the abuse of animals for
entertainment. Conclusion: The campaign ‘Animals are not Clowns’ sought to create awareness about animal cruelty within the Circus industry. It achieved its goal through its effective use of pathos and ethos to appeal to our sense of morality and justice. We all know that it is unfair to treat animals cruelly, and often times it makes our hearts weep when we see them suffering. Despite this, we try our best to not think about the things that upset us, by immersing in our everyday life. This advertisement is very effective as it strikes its message into the audience’s heart effectively through the use of its creative picture, and text. The lion being behind bars in a dark empty background conveys to us the reality of the animal’s everyday life. The sarcasm in the text further goes on to display how the lion will be treated by its ringmaster. The whipping, electric shocks and its freedom taken away simply to satiate our hunger for entertainment. Ignoring this problem will not make it go away, nor make you feel any better. The very least we can do is to instead support animal free circuses, and stop being part of the problem.
What a good way to urge viewers to donate money than by showing in the commercial pictures of sorry looking animals? The type of objects they use are cages, crates, and the animals. It targets any animal or anybody in reality because they can see that these animals are in need of help, also that these animals have been abused. This commercial has demographic is an extremely important factor in commercial productions, the fact that so many different people are susceptible to the pathos of the commercial to the point of tears. This commercial had a use of music and it also plays an important role in the use of pathos. The song “In the arms of an Angel” by Sarah MacLauchlan has a part that makes me sad every time I seen the commercial “There always some reason, to feel not good enough” (Sarah McLachlan SPCA, n.d.) and this is sad because these animals don’t feel good enough and you can tell by their
This poem, Sarajevo Bear written by Walter Pavlich, addresses one of the most important themes, the struggle to keep humanity strong and stable. To begin with, this poem is discussing the sniping campaign that took place in Sarajevo in 1993 and how civilians were the targets of these attacks. During this time people faced a dilemma: they could either stay in hiding forever or until the war ended, or they could do something that would get their mind off the war and relieve some of their stress. People knew though the risk of leaving the security and safety of their home as they could be shot and killed at any time without warning. But still this did not stop the people working at the zoo and feeding the bear to stop their job. Furthermore, the first verse of this poem states that this is the last animal at the zoo. This illustrates that just as many people were dying, many animals were dying as well illustrating that our actions not only affect us but they also affect things around us, and in this poem it was the zoo animals. In a zoo the animals are contained within a certain area an...
“August strikes her with the bull hook. This sends her flying through the back end of the big top,” (Gruen #) The quote in the story Water for Elephants, by Sara Gruen, portrays how an elephant, named Rosie, gets abused by the ringmaster of the circus, August. This story is in the point of view of one of the workers in the circus, Jacob, who sees the aggressive side of the ring master. August does not trust people easily which causes him to act out. He takes his anger out on the animals as well as his wife, Marlena. August’s behavior displayed throughout the novel is abusive, cruel and aggressive.
This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize
The beginning of the story seems very quiet and peaceful. It sets up a scene many people would be familiar with. Even the story about the dog is one most people who have ever owned a house pet would instantly recognize. The woman does seem very vulnerable, however. She is outside in a hammock and the dog seems very little help since "she ended up more his protector than the other way around" (2). The second section sets up frightening images of animals, but they are all in the zoo, so they pose no threat. Yet, this still sustains the reader's original expectation of the bear being a threatening animal. Of all the zoo animals described, the bear seems the most harmless, yet she is still afraid of it. The reader has not been shown any danger yet, but there is still a sense of something about to happen. The only bear we have seen is a "bundle of clothes by [a] dead tree" (5) in a cage at the zoo.
Australian artist Eddie Perfect’s play, “The Beast” was presented by Melbourne Theatre Company in association with Melbourne Festival and Melbourne International Comedy Festival in late 2013. It premiered at the Southbank Theatre (home of Melbourne Theatre Company) and ran from October 3 through to November 9 of 2013. This dark satire is a modern day rant on the middle class, and the dreadful things people do in order to be seen to be good, as opposed to actually doing good. It’s the story of a close group of couples that vow to take on a more sustainable lifestyle in the country after experiencing a close shave with death. When they are forced to kill a free-range calf that they purchased for “nose to tail eating”, tensions boil over as they come face to face with alarming truths.
Michelle Carr uses a rhetorical mode for the purpose of persuasion in her article, “The Reality of Zoos.” She effectively presents her points by using the persuasive methods of pathos and logos. Carr establishes an emotional connection with the reader by recalling an occasion she noticed how miserable zoo animals were during a childhood memory. Carr also uses logic and reasoning; she appeals to the reader by using facts and figures about the suffering zoo animals experience, like the animals developing “zoochosis” and risking their lives in an attempt to flee captivity. By establishing an emotional connection with the reader and using logic and reasoning, Carr may have persuaded the reader. Nevertheless, the author fails to appeal to the ethical
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
White men are cottonmouths who subjugate the boys to perform vile acts for their enjoyment. The boys are in turn blind crabs in a barrel mercilessly dragging each other farther down into the void in attempt to grasp their own sliver of light. Of the boys, one is a wet rat leveraging his skill set and usefulness as a means to navigate the “lion’s mouth” unscathed that he might climb from the depth to be showered in light. Behind the scenes of this circus of animals is a disguised ringleader deviously orchestrating the spectacle for their own amusement forcing this endless cycle to repeat. Ellison creates this vivid picture all the while asking the audience: Is man no better than the savage beasts of the field who fight to climb the food chain? From Battle Royal, it would not seem
Michelle Carr uses the rhetorical mode of argumentation for the purpose of persuasion in her article, “The Reality of Zoos.” Carr focuses on the issue of the imprisonment and maltreatment of zoo animals in her article. She effectively presents her points by using the persuasive methods of pathos and logos. Carr establishes an emotional connection with the reader by recalling an occasion she noticed how unhappy zoo animals were during a childhood memory. Carr also uses logic and reasoning; she appeals to the reader by using facts and figures about the suffering zoo animals experience, for instance, the animals developing “zoochosis” and the animals being forcibly inseminated for money-making purposes. By establishing an emotional connection
The common thread that holds the different experiences in “Berlin Boys” and “Mating” together is indeed the zookeepers' care for the animals. In “Berlin Boys” French talks mainly about the elephants and little, but important, the appearance of Brian French. Throughout the chapter from the detailed observation of the elephants' daily activities to Ellie's breeding procedure, Thomas French shows how attentive Brian is toward these animals. French shares, “If PETA's propaganda was right and the elephants were Brian's prisoners, then he was their prisoner too.” The attentiveness of zookeepers toward the animals is once again being shared through stories in the next chapter, “Mating”. The chapter starts with the release of a manatee named Stormy.
Beginning the process of putting together a circus show takes a colossal abundance of work. First, some exotic animals must be captured and trained. The majority of circus animals are caught in the wild; the animals put in several years of service to the circuses, such as Ringling Brothers Circus and Barnum and Bailey Circus. Animals that are born into the circus business are held until the need to replace a retiring performer arises (Minutes of Entertainment, 2). To train the animals, shocking, poking, prodding, starving, and striking are used to “prevent violent and atroc...
Abuse towards animals is recognized by many in the commercials shown on television, including the Sarah McLaughlin song and the pictures of animals starved and beaten. The commercials are shown quite regularly and give viewers a small look into the world of animal cruelty. What the commercials do not show, however, are the countless cases of people getting away with violence, as well as the hundreds of thousands of animals who did not live to make the commercials. Television, radio, and internet ads often depict and portray the lives of animals living in shelters, and ask the public to donate money each month for the cause. Without a doubt, this is the extent of what many people can say their experience with animal cruelty consists of: pictures and short video clips of half-dead dogs and cats left to die in over-crowded housing.
The audience begins to wonder where the Beast is for most of the day and what he does. Yet unknowingly, the audience falls in love with the character realizing that he may be a Beast on the outside but he is gentle within. Not only does his demeanor captivate Beaut...
The women cry out at the pain and suffering around them. One of their children hangs dead in their arms. The other woman’s house burns as she is trapped inside. The horse cries out in pain. It was stabbed with a spear, leaving behind a gaping black hole. The horse is covered in strokes of paint which has the look of newsprint. The lines represent illegible text, and shows the power that art has over the news. Art is capable of touching people and showing them the horrors of humanity whereas newsprint is nothing more than words that no one truly