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Strategies of personal selling
Honesty and openness negotiation tactics
Honesty and openness negotiation tactics
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The Hidden Sales Rejection We All Miss Sales is an incredibly difficult profession and even harder to master. Sales rejection is the one thing all salespeople must cope with and learn to overcome. Some sellers will never learn to handle this and will be forced to find employment in other fields to find success. When I landed my first official sales job, I had sales experience, so I thought. However, I quickly learned that the small-time sales I was accustomed to doing were not the “sales” profession that was in the real world. Sales rejection is the law of the land, and if you don’t learn how to deal with it; you’re fighting an uphill battle that will result in defeat. What makes selling so hard? The answer isn’t simple to find because …show more content…
Before you can overcome sales rejection, you must first understand why prospects reject us in the first place. Why: There is always a reason for the rejection. The reason, in most cases, represent a problem or problems the client has at the time of your presentation. These can range from monetary issues, timing issues, or the actual decision maker might not be present. These sales rejections are common, and every salesperson has experience dealing with and overcoming them. However, in this post I discuss the hidden rejection we forget to consider. Hidden Rejection How many times have you completed your presentation and walked away just knowing you nailed it? All that was left to do is wait for the customer to contact you with the official go ahead. You wait and wait, and nothing happens. So, you make a phone call or two, and the potential client has gone …show more content…
Ideally, if you have done all the right things while conversing with your prospect, you have built repour and got to know them on a personal level. Their problems have been revealed, and your product, service or opportunity can help correct their issues. So, there is the absolute reason why you should try and close the deal right then. The more time you give them, the less likely you are close. Personally, I feel you haven’t done your job till you have heard them say no. This works in your favor because it starts the process of overcoming all their rejection. If you don’t ask for the sale at this point, you’re setting up this hidden rejection of not
This case arose when I went out of town on my first business trip. I have been a sales trainee for the last six weeks, and my supervisor felt it was time to send me out. I was lucky enough to get sent with the number one sales rep for the company, Vince Collier. I was excited because I knew that if I was going to learn the best ways to make a sale, it would be with Vince.
We all know that’s an anomaly. Most sales require your team to nurture the customer relationship and even demo the product.
People make purchases on the basis of emotion rather than logic. I believe out of my experience that people decide to buy something not because it serves them a purpose but because it feels right to them. After this first stage of buying I know for sure that people start to think of logic to justify their decision to themselves. So it becomes extremely important for a salesperson to make an emotional connection between their prospects and themselves. I make sure that every time I have a prospect I will make a personal connection with that particular prospect. The whole idea behind it is used to generate an interest that touches them internally. This way I made sure that my time is not wasted and I am able to sell more over a selling spree. Therefore, it becomes extremely important for you as a salesperson to close deals on the basis of the emotions rather than selling with logic.
In this step, the salesperson is given many opportunities to create value with the customer. Ways of which more value can be created would be to check up on the customer, ask them how they like the product/service, ask if they have any questions or concerns and sometimes you can offer them another product or add-on that they can also benefit from.
My love for business is not something I was born with. It took over a decade of experience and exploration to discover my passion. This discovery began ten years ago when I accepted a position at The Pitney Bowes Corporation. My job was to make unsolicited phone calls to prospective businesses in order to sell our base model postage meter. All that was required was reading a script, word for word, to potential buyers. Yet, after a week of working at Pitney Bowes, I still didn't know important details about the meter, like what it looked like, and how it actually operated. My manager acted a bit surprised when I asked to see the meter, but she agreed, and I took a walk to an adjacent building where I saw first hand what I was selling. It looked completely different from what I had expected, but by viewing and touching it first hand, my ability to convey to people what I was offering improved dramatically. Once I viewed the device, I felt more confident to adlib on the sales pitch. In a couple of weeks reading my hybrid pitch led to a higher rate of sales. People were more apt to buy from someone who sounded like a person and less like a robot. My sales steadily improved and in my third month I was the number one sales person out of over 200 employees. Management implemented some of my changes in the selling process and as a result, overall sales of the entry model postage meter increased significantly.
Summary: The author used in-depth interviews and a qualitative grounded theory to gather information about salesperson or sales manager’s approach on sales. The data were analyzed using qualitative data analysis software NVivo. The author intention for the study was to understand the factors affecting the performances of salesperson. Author opted to use qualitative method for this study because lots of previous studies on this issue employed quantitative research method which is empirical and involves hypothesis testing, measurements and numerical data. Author
A sales person is a person who has to have a lot of initiative to go out and introduce people to his product. I grouped sales all together because they all use the same principle and that is initiative. The sales person has many hours on the road traveling all over his district talking to people and just keeping up his public relations with the farmer, so when it comes time to sell his product he might have a edge up. This person is also very knowledgeable of everything he sells, since the buyer always has a question and they come to him when they want it answered. Also public speaking is a big part in this field, since meetings are required to introduce new products each year.
Some sales representatives work out of an office contacting prospective customers. Employers usually look for candidates who are enthusiastic and passionate about the products they are to sell.
Wasserman, Michael. 15 Techniques When Dealing With Customers. My Success Company. 25 January 2005. .
People Value Honesty: Be truthful about your product and company. Address the concerns before the prospective customer has the chance to come up with them. For instance, if your company is new, you can talk about the apprehension that people have in giving a chance to companies that have not built a strong brand. You can then talk about how your company has advantages over your most established competitors.
Sales people are motivated to the degree that he or she believes '(1) effort will yield acceptable performance, (2) performance will be rewarded, and (3) the value of the rewards is highly positive' (2003, p.20). For sales people to reap rewards or benefits, they first need to know the expectancy of their position. During this first stage, the managers will layout the training that is needed and will set their goals. The managers are also responsible for continued follow up and coaching. Often times this type of follow up is accomplished on the sales floor, so they may continue to have a high level of performance. The coaching is kept positive so that the sales person may continue to exert a higher level of performance. Floor coaching and setting the standards helps sales people see and understand the performance levels that are required. It is also up to the manager to choose highly talented people that are able to accomplish the sales goals that are given.
A sales manager has many responsibilities such as spreading product to customers, setting sales areas, goals, and analyzing sales data (“Sales Manager” What’s para. 1). Although a sales manager performs many duties, people in this position will also set a sales goal for the year, and will build a sales outlook on what they will do in the upcoming years (“Sales Manager” Sokanu para. 1).A person in this position will also manage where the goods and products their company will be distributing by giving certain sales area where a salesman will work and sell the product (“Sales Manager” Sokanu para. 2). During work time, a sales manager may be asked to hire and train a new salesman added to his team (“Sales Manager” Sokanu para. 3). Occasionally, a sales manager will interpret sales statistics in a specific area when looking where to assign certain salesman to a sales territory (“Sales Manager” Sokanu pa...
This can be achieved through active listening, setting specific goals and focusing on resolving the customer’s needs. But most importantly, the salesperson needs to train a lot, through practical exercises such as role-plays and needs to keep a positive mindset to learn from the feedbacks of his performance.
Every “true” entrepreneur knows that there will be never enough time or money to make things right when starting a new business. So it’s vital to focus on the most important thing, which is the customer. To understand the importance of knowing customers, imagine an entrepreneur with a flawless and innovative product but doesn’t have enough customers to sustain the business and the opposite is true. For entrepreneurs to be customer-focused they need to understand customers needs rather than focusing on great products or wonderful services. This is what I did on my final project; the idea behind my business is to offer customers who live in a very hot area of the world cold treats but in a different and new way. This point is should be clarified in the “customers” slide in the pitch to show that the owner knows who are the customers and the show why they might be interested in the product or the service the owner is planning to
To solve the problem of declining sales, three basic questions must first be answered. Yarborough defined these as “knowing where you are, where you are going and how you are going to get there” (Yarborough, 1994, p. 13). The appropriate process to solve a problem must define the current state of the issue, find the core cause(s) of the problem and chart a viable course for correction. Additionally, proper instructions and action steps of how the solution will achieved must be part of the process.