Qualitative Grounded Theory

Johnson, J. S. (2015). Qualitative sales research: an exposition of grounded theory. Journal Of Personal Selling & Sales Management, 35(3), 262-273. doi:10.1080/08853134.2014.954581 Summary: The author used in-depth interviews and a qualitative grounded theory to gather information about salesperson or sales manager’s approach on sales. The data were analyzed using qualitative data analysis software NVivo. The author intention for the study was to understand the factors affecting the performances of salesperson. Author opted to use qualitative method for this study because lots of previous studies on this issue employed quantitative research method which is empirical and involves hypothesis testing, measurements and numerical data. Author

Nascent or underdeveloped research areas, however, may lack or have inadequate existing theories to explain sales-related phenomena.

Purpose: This article aims to serve as a resource for sales scholars wishing to know what grounded theory examinations have been conducted, how to implement grounded theory research and what avenues are available for future grounded theory sales research. The purpose of this article is to provide an exposition of one such qualitative research design – grounded theory.

Design: In-depth interviews and a grounded theory. Qualitative grounded theory

Findings: Study results reveal the four critical components of objectivity/ rational persuasion, sensitivity/responsiveness to reality, involvement in strategy making and positioning for success.

Smiddy, M. P., O ' Connell, R., & Creedon, S. A. (2015). Major article: Systematic qualitative literature review of health care workers ' compliance with hand hygiene guidelines. AJIC: American Journal Of Infection Control, 43269-274.

(n.d). Use of focus groups in business ethics research: potential, problems and paths to progress. Business Ethics-A European Review, 24S54-S66.

Summary: The authors used systematic review of the literature of total of 15 papers contained in database of published business ethics research such as ‘Business Source Complete’ to determine possible contributions of focus groups in business ethics research. The qualitative study results show that are not generally use in qualitative research instead used as a supplementary method; in combination with other methods or as part of the development of a research instrument.

Problem: potential problems and paths to progress in the use of focus groups in business ethics research

Purpose: to explore the potential contribution of focus groups; reviews their contribution to date and makes some recommendations regarding their future use.

Design: Systematic review of the literature using database of published business ethics research that has used focus groups was required such as ‘Business Source