The Importance Of Grounded Theory

Grounded Theory (GT) is an established research approach used for generating theories, and it has been applied based on empirical data in many fields. However, Barney Glaser and Anselm Strauss (1967) initiate to using this approach in sociological theorizing based on qualitative inquiry. Since then, Grounded Theory (GT) approach appears as a powerful (ke, J. and Wenglensky, S., 2010) as well as a very popular (Birks, M., and Mills, J., 2015; El Hussein, M., Hirst, S., Salyers, V., and Osuji, J., 2014) qualitative research approach for developing theory grounded in qualitative data. It is popular because GT offers researchers the luxury of maintaining an open mind (Birks, M., and Mills, J., 2015) and allowing the data to generating a theory. In this process, the emergent findings appear representative of natural phenomena, and the evolving theories are free from any preconceived pattern explicated from the literature.

However, Grounded Theory can be identified as ‘a qualitative research design in which inquirer generates a general explanation (a theory) of a process, an action, or an interaction shaped by the views of a large

Glaser and Strauss (1967) emphasis that the researcher should have “no preconceived idea” while collecting and analyzing data. The interpretation given by Glaser and Strauss (1967) found inadequate and unclear. George Allan (2003) based on his personal experiences describes two problems. First, according to Allan (2003) there must be some specific research agenda, including research budget, time and resources, which requires at least an idea about where, when and how the research would end. It is also necessary for conducting interviews, especially when supplement questions are found necessary. Second, there is no prescribed mechanism for coding. Since codes are statements, it is not easy to identify codes that may appear important at a later