Analysis Of Steve Jobs And Tim Cook

In the management process, leadership is the first and can be the most influential part of the process. Both Steve Jobs and Tim Cook have very similar approaches to leadership styles in regards to the vision for Apple. Steve’s is more on a vision for the future charismatic side where as Cook’s vision is tied into social and ethical responsibilities. While they have differences in the approach to the direction of the company, they use their position of power to influence decisions and visions.

In Chapter 11 of Exploring Management, “Tom Peters says that a leader is “rarely –possibly never- the best performer”” (Schermerhorn , 2014, p.264). By never being a performer leaders are able to focus more of their time on and delegate employees. They

Each one has their strength that sets them apart from all the rest. With that said, Apple is a company that is founded on the personal style of their leaders in charge and the integrity of the organization as a whole. Steve was a visionary; very few leaders are able to maintain their dreams and visions when running such a large company. The majority of leaders tend to lean on a board of directors or other members to direct the company in the right direction. Tim Cook implemented changes that “ included a cash dividend, a response and trip to China to address complaints about worker conditions in supplier factories, greater communication with Wall Street, and a greater transparency of the plan and strategy of the company” (Schermerhorn C-24).

In chapter eleven case study, we were asked, What special qualities of Steve Jobs seem to have contributed to his leadership success as Apple’s CEO? We think Steve Jobs was a successful leader because he was imaginative; passionate about his job, he had the ability to push employees to create new things, had confidence, and believed

Under Steve Jobs ' leadership Apple was an innovative company and under Tim Cook 's leadership Apple is now being seen as more of charitable, socially and ethically responsible company. While [he’s heard the repeated refrains that “Apple can’t innovate under Tim,” that the company needed a low-cost iPhone to thwart the progress of Google’s Android, that Cook never could replicate the Jobs magic—and therefore that Apple never again would be “insanely great.”] (Lashinsky, 2015), he hasn 't changed his methods since Jobs ' passing and continues to lead in a way that he believes will raise Apple 's value in the eyes of society. He was also the CEO during the creation and release of the Apple Watch, which is a product most would classify as "insanely great". While Steve Jobs opposed dividends and buybacks, Tim Cook has accommodated Wall Street with dividends and buybacks as well as donating money to charities of employee’s choice. According to an article by Alex Daniels (2015) in Philanthropy.com, "Under Mr. Cook, Apple instituted a program that has matched $25 million in employees financial contributions to charities since 2011." Apple has also extended the matching program to include employee 's volunteer time. For every hour an employee volunteers, Apple donates $50 to a charity the employee